Many Amazon sellers use evaluation and off-site methods to quickly promote new products during the promotion stage. Evaluation is indeed the fastest and most effective method, but there are certain risks. Today, Zhaodanmao Cross-border will share with you a step-by-step idea of promoting a new product on Amazon without evaluation and using advertising, for your consideration and discussion~ ① New product promotion points: That is to say, before you start advertising, you must accurately confirm whether your product is included in Amazon. How do you know whether it is included? When you select a product and do manual advertising, there will be many recommended words. If the recommended words do not match your product, Amazon will not accept your product. At this time, do not advertise first, but optimize the listing first. When you advertise, the words recommended by Amazon are highly relevant and completely consistent with your product, then you can start advertising. This is also the reason why many sellers cannot succeed in advertising. ② Points to note when promoting new products: When doing automatic advertising, you must negate words. What are negation words? It means negating similar and irrelevant words and phrases. Sellers who need evaluation or off-site promotion for new product operation can contact customer service V: FLA66668888; negate big words accurately. What are big words? For example, shirts are big words. They must be negated accurately before moving on. ③ Three points to note when promoting new products: After automatic advertising is turned on, there is one thing you must do, which is to check the advertisements every day and deny those words that do not generate orders every day. ④ New product promotion points 4: Open at least two sets of automatic ads, using different strategies. See which set of ads performs best and keep that set. Small-scale trial and error in the early stages is necessary. ⑤ Five points to note when promoting new products: Turn on all four matching modes of automatic advertising, and only two will remain after two weeks. They can be close matches and similar products. If you have a lot of items in your similar products and they are very mixed, then you should choose the close match. If your similar products are highly relevant to your products, you have to keep them. You must pay attention to this. ⑥ Six points to note when promoting new products: How to start manual advertising? There are two modes: big words and small words, that is, long-tail words. 1. The big word mode is to set one or two groups of big words and start manual broad advertising. 2. Small words, first find 5 or 6 long-tail words to start manual precise advertising. The combination of big words and small words will have a very good effect. Of course, you also need to make constant adjustments in this process. Give more budget to words that can generate orders, and don’t give budget to words that don’t generate orders, or turn them off directly. This also requires dynamic adjustments every day. ⑦ Seven points to note when promoting new products: It is also very important that you develop a habit of writing down your ad position, its ranking, page number, and the changes of its biggest competitor. Why write with pen and paper? To be honest, you will feel it better when you write it down with paper and pen, especially when you write about your peers and your competitors who are ahead of you. When your peers keep rushing forward, you will keep thinking and you will be motivated. If you see your industry constantly moving forward and you keep dropping in the rankings, but you do nothing and you even stop writing, I tell you, you have fallen! |
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