Primeday news! Multi-channel date analysis

Many sellers wonder if the date of Amazon Prime Day this year has been delayed again as it has not been announced yet. In fact, according to last year’s time point, it was announced about 20 days before the start of the membership day . For example, the specific date of last year’s membership day on July 15 was announced around June 25.

So if this year's Member Day is confirmed to be in October, then maybe everyone will get the official date around next week. However, at present, there are many news that confirm that this year's Member Day is likely to be in the middle of October. I will list them for analysis.

First of all, there are recent reports from foreign media that Amazon has adjusted the time of the Black Friday warm-up period activities . This warm-up activity will start on October 19 and last until November 2.

Since the Black Friday warm-up event will be held on the 19th, Primeday must end before the 19th. Then I also found a screenshot of the seller’s LD, which shows that the daily LD submission date ends on the 11th.

These two pieces of news can narrow the time of Prime Day to between the 12th and 18th. Combined with the dates of Prime Day in previous years, they were all chosen on Mondays and Tuesdays (July 16-17, 2018; July 15-16, 2019). Under the constraints of the three conditions, it can be basically determined that this year's Prime Day is likely to be on the 12th and 13th .

If Prime Day is from the 12th to the 13th, the week before (from the 7th to the 13th) is the Membership Day warm-up activity period . If the LD activity you submitted is not scheduled for that day or if the free activity is filled in with Primeday Lead-up, it should be scheduled to run during this period.

If it is really scheduled for the 12th, we will probably get the official and accurate news at the latest next week. Due to the special nature of Primeday this year, there may still be some variables before the official announcement of the specific date, but it will definitely not coincide with the Black Friday warm-up period at the end of October.

Therefore, everyone should hurry up and make preparations for Membership Day according to this expectation. Currently, there are still Prime-exclusive discounts that can be signed up for. As one of the free activities, small sellers can also use this activity to reap the traffic dividends of Prime Day relatively easily.

Exclusive discounts performed very well on Prime Day last year, mainly due to the fact that the blue "Prime day Deal" logo was displayed in the search results, just like LD, which was very conspicuous.

With this kind of search display support, many sellers made a small profit last year because of the exclusive discounts. The registration deadline for this year's exclusive discounts is September 25th. Sellers who have not yet participated in the event can try it.

The registration method for exclusive discounts is relatively simple. Create a Prime exclusive discount in the background, then check "Is this a Prime Day discount?" and you can create it normally. There is no need to choose the effective time yourself. After the specific time of Primeday is announced, Amazon will automatically change it to take effect on that day.

In general, this year's Prime Day will definitely be a traffic peak for the whole year. This once-in-a-lifetime opportunity is not only for the top sellers, but we ordinary sellers can also benefit from such a surge in traffic. Amazon has also prepared free activities with low participation thresholds for small sellers. We must make good use of this opportunity!