Why did Amazon store sales suddenly drop? Sellers can check these 10 reasons!

The key to doing business on Amazon is sales. Why would a product that has been performing steadily suddenly drop in sales? It's really confusing. Sellers, take a look at the following reasons and see if you have encountered any of them.

Although we should attach great importance to listings, frequent "modifications" can actually cause problems. After creating a listing, according to Amazon's algorithm rules, if you modify the listing again, it means that the weights must be rearranged . Frequent modifications will affect the stability of the data. This is why many sellers report that their rankings and sales have dropped after modifying their listings.

Not only that, if you change the category of an originally stable listing, it will also lead to a decline in product sales. This is because after the change, Amazon's optimization algorithm will re-match the product's keywords, associated customers, and traffic. Although some sellers make modifications to add, in most cases they subtract from the listing, so sellers should not change the category when the product is stable.

This is an extremely serious problem. "Safety issues" are listed as the most dangerous category among all audit issues. Often, even if a listing performs well, it is very likely that the entire store will be dealt with due to 1-2 safety issue complaints.

Therefore, it is recommended that sellers complete safety certification before listing their products. Amazon has strict certification regulations for some products. Even if someone wants to "blacklist you", you have the qualification certificate as evidence, and the listing will resume sales soon.

Any website needs to optimize the keyword ranking. Once your word drops in the search list, the traffic will decrease, which will lead to insufficient exposure, and your product sales will naturally decrease.

Therefore, sellers should continuously optimize keyword rankings and keep an eye on developments to gain more total traffic, more exposure, and thus more orders.

Experienced sellers know that timeliness is crucial. As consumers, they usually ask questions when shopping online, and they expect customer service to respond within seconds. If no one responds for more than a few seconds, consumers will quit. But on Amazon, buyers may ask you questions at any time.

Therefore, during peak shopping seasons such as holidays, sellers cannot be careless and must at least have someone on duty. If they fail to respond in a timely manner, Amazon will record it and the Contact Response Time score will be reduced, further leading to failure in the competition for the Gold Shopping Cart.

If your product relies solely on advertising and marketing to gain sales, you will be in a passive situation. Not only does it cost a lot of money, but once the campaign ends, the sales of the product will naturally decline.

Therefore, sellers have to find ways to increase natural traffic. Advertising and promotions are only means to make short-term profits. The key lies in whether they can gain more fans and store attention. In this way, even if they do not place advertisements in the later stage, they can still gain gradually increasing orders.

Good product quality is the prerequisite for ensuring a low product return rate. It is not recommended for sellers to sell shoddy products. Although the price is cheap, it will lead to a high return rate. Not only will you not make much money, but you will have to pay for the shipping costs, which is really not worth it.

If you find that the return rate of certain products has increased, will you ignore it? You will definitely calculate the specific profit situation and consider whether to continue selling or make adjustments. Because the return rate will affect the seller's weight on Amazon, Amazon may even suddenly suspend sales of your listing.

Sellers should try to optimize the completeness of the listing information to 100% for each product they put on the shelves, because consumers will browse the parameter details when purchasing goods, and it is difficult for people to place orders for products with incomplete parameters. Especially for some electronic products, functional products, etc., the more detailed the parameters and descriptions, the better, so that consumers can understand and purchase them more easily.

At the same time, Amazon's backend relies on the A9 algorithm to operate. It can make recommendations based on the parameters of products. Products with similar parameters can often be recommended by Amazon. If the seller does not fill in the blanks of product parameters, it means wasting the opportunity for Amazon's system to make related recommendations.

If a product is maliciously copied, the seller's golden shopping cart will be snatched away at a low price, the number of orders will plummet, or the orders will be taken away by the copycats, while the malicious negative reviews left by the stolen products will fall on their own products.

To avoid malicious follow-selling, it is very important to register the brand and keep the brand record. If the store with brand record reports the follow-selling, the follow-selling will disappear without a trace in half an hour or 24 hours. Sellers can also prevent follow-selling through the transparency plan.

On Amazon, negative reviews can be called “sales killers”, especially for new products. If the first review is a malicious negative review, it will directly cause the seller’s carefully optimized listing to be ineffective. If too many reviews accumulate, there may even be a risk of the store being closed.

Therefore, sellers must first find out why customers leave malicious negative reviews, optimize products based on the content of the negative reviews, and then see if they can get the sellers to modify the negative reviews through formal and legal channels.

For some seasonal products, the sales volume in the peak season and off-season will be very obvious. In the off-season, the order quantity of the product will naturally be very unstable. Therefore, if the seller wants to determine whether the product sales volume is affected by the season, the monthly and annual sales data can be traced back to analyze the product.