What is Talkwalker? Talkwalker Review

introduce

Talkwalker's powerful social analytics capabilities are reflected in tracking campaign effectiveness, competitor benchmarking, and tracking online, social, print, and even TV and radio content in 187 languages, with historical data dating back two years.

It can crawl Internet networks in 180 countries around the world and supports Twitter, FaceBook, Youtube, Google+, third-party blogs, forums and news websites. It has the most powerful crawling technology.

Main functions and usage points

Demographics

Talkwalker's Demographics feature supports displaying data about target audiences by age, occupation, interests, etc.

Themes

The Themes feature allows sellers to intuitively discover popular topics, such as hashtags, emojis, demographic information, user sentiment, etc. The "Top themes" shows themes that are currently losing popularity and themes that are currently popular.

Social Media Tracking

This feature demonstrates Talkwalker’s strong social media platform tracking capabilities, including social media platforms and niche sites such as Flickr, Foursquare, SoundCloud Twitch, Pinterest and other local social media sites such as Vkontakte.

cost

This tool offers three types of annual fee charging methods. Except for the basic account which charges $9,600 per year, you need to contact the official for quotes for the advanced and enterprise versions of the account.

develop

In September 2018, Talkwalker launched a new artificial intelligence technology, an engine that could transform social data analysis.

Financing

In July 2013, Talkwalker received 4 million euros in venture capital.

In January 2017, Luxembourg social media analysis platform Talkwalker announced a new round of financing of 5 million euros. The investor in this transaction was Dutch software investment institution Main Mezzanine Capital.