Cross-border circle weekly headlines | Amazon has made new moves, and a batch of sellers’ links have been frozen!

Amazon has made new moves.

A batch of seller links have been frozen!

Recently, a group of sellers on Amazon US found that their product links suddenly showed as unsaleable (frozen). This sudden situation has attracted widespread attention and discussion from sellers, and many sellers have speculated whether there is a technical failure on the Amazon platform again. According to feedback from many sellers, after trying to contact Amazon's official customer service, they did not get a clear and effective solution, which made them even more anxious.

After careful sorting and analysis, some sellers found that some of the frozen links belonged to the children's toys category. Some people believe that this is not a background bug, but Amazon has introduced a new review policy for the children's toys category, which has led to the automatic freezing of links that have not passed the review.

This seems to be the case. In a related forum, a seller responded to other sellers' help posts, which roughly meant that Amazon US has recently implemented stricter audit measures for children's toys. All children's toys must pass relevant safety certification and compliance audits before they can be shipped and sold. Before that, the relevant links will remain unavailable for sale.

However, due to the recent surge in the number of audits, Amazon's audit speed is slow. Some sellers have submitted relevant compliance documents for almost a month, but the link still shows that it is under review. This has caused the goods to be piled up in the warehouse and unable to be sold, which will inevitably bring certain economic losses.

SHEIN releases "explosive order plan"

Billions of traffic to support domestic cross-border merchants

On February 13, SHEIN officially launched the "Explosive Order Plan" for domestic cross-border merchants. As a key project of its platform business in 2025, it will provide tens of billions of on-site and off-site traffic support to accelerate sellers' global sales. In the "Explosive Order Plan", due to the diverse festival customs and consumer demands in markets around the world, SHEIN will analyze and grasp the trends of the season, guide platform sellers to accurately develop high-quality products with potential, and carefully create various holiday themes and monthly promotion activities across the year, building a full-link growth solution for sellers from product selection to explosion.

Based on the research of consumer markets in more than 150 countries and regions around the world, SHEIN's "Hot Sales Plan" integrates dozens of consumer nodes in Europe, America, the Middle East, Japan and South Korea, forming a systematic overseas marketing plan. Sellers can combine their main categories, such as home furnishings, 3C, clothing, beauty, accessories and other categories and the characteristics of their target markets, and lock in high-conversion overseas sales scenarios with one click and actively participate, which means they will enter the support scope of the "Hot Sales Plan".

TikTok Shop UK cross-border store

Expected to open in late February

According to news on February 11, TikTok is preparing for the UK cross-border store (cross-border self-operated POP), which is expected to be officially launched and open to merchants at the end of February. Currently, TikTok Shop has three main modes: full hosting, self-operated business and cross-border self-operated business. The previous mainstream mode of TikTok Shop UK was full hosting.

It is understood that as of February 2025, the UK POP cross-border store has opened 26 first-level categories for entry, including 3C electronics, beauty, fashion, home life, fast-moving consumer goods and other categories.

The entry standards are strict, aiming to ensure that merchants have high-quality operational capabilities and compliance. Merchants must have local warehousing and logistics capabilities in the UK, and only support shipments from local warehouses in the UK; they must hold a legal business license, and individual business licenses are not supported for the time being; they must have a VAT number in the UK; their products must comply with local regulations and platform governance requirements; at the same time, merchants must have Amazon UK operating experience, and the annual sales of a single store must exceed 300,000 pounds; in addition, the third-party platform store experience indicators must be better than average, the store evaluation score must be ≥4, the store health score must be ≥250, and the continuous operation time must be more than 3 months.

A hat sold for 430 million yuan.

College students start businesses and sell billions of dollars

In 2012, Zachary Quinn and Brian Keller co-founded the Love Your Melon brand while they were still studying at the University of Minnesota in the United States. The brand was just an entrepreneurial class project. No one expected that in just a few years, Love Your Melon would grow into an international brand with annual sales of one million hats.

Love Your Melon, founded in 2012, had revenues exceeding 10 million US dollars in early 2015, and as high as 31.5 million US dollars in 2017. According to relevant data, the brand's annual revenue has reached nearly 60 million US dollars, equivalent to about 430 million yuan.

Looking at the brand's growth history, it was not well-known at first and was only promoted on campus. The turning point came in 2013, when Love Your Melon began to promote itself through social media platforms such as Facebook and Instagram, and quickly became popular. To date, Love Your Melon has a large number of loyal fans on social media, with 1.5 million fans on Facebook alone.

In addition, Love Your Melon has also collaborated with many well-known IPs. For example, it collaborated with Barbie to launch hats with classic pink elements, allowing the brand to better connect with the young female market; collaborated with Harry Potter to launch hats with school badges and magic elements, which are deeply sought after by fans of the wizarding world; and collaborated with Disney to bring a series of hats and accessories with classic character designs, which attracted the love of a large number of children.

As the brand continues to grow and develop, Love Your Melon is also constantly expanding its scope. In addition to hats, accessories such as scarves, gloves, and headscarves have also become the focus of Love Your Melon to meet more consumer needs.

Graduated from Tsinghua University and sold drones.

Achieved nearly 500 million in revenue a year

According to reports, recently, Chengdu Zongheng Automation Technology Co., Ltd. (hereinafter referred to as "Zongheng Co., Ltd.") released its 2024 performance forecast. The report pointed out that from January 1, 2024 to December 31, 2024, Zongheng Co., Ltd. is expected to achieve a total revenue of 774 million yuan, an increase of about 56.91% compared with 2023.

The reason why Zongheng shares has achieved such great success in the field of innovation is inseparable from the company's founder Ren Bin. Graduated from Tsinghua University with a degree in engineering mechanics, he later studied at the Graduate School of the China Aerodynamics Research and Development Center. As soon as he graduated from graduate school, he devoted himself to the research and development of drones. Ren Bin can be said to be a first-class expert in the field of drones.

As he got to know more about the drone industry, Ren Bin was keenly aware of the business opportunities therein. So in 2010, he founded Zongheng Co., Ltd. in Chengdu. It took him ten years to complete the transformation from flight control to complete aircraft. In 2021, Zongheng Co., Ltd. was successfully listed on the Shanghai Stock Exchange and entered the A-share capital market. To date, Zongheng Co., Ltd.'s industrial drones have been exported to 40 countries around the world, with a total flight time of more than 500,000 hours.

*The above content is compiled from the Internet