36% of American consumers plan to buy discounted products online during Labor Day

It is learned that according to foreign media reports a few days ago, Numerator's "2024 Labor Day Shopping Intention Forecast" shows that two-thirds of American consumers plan to celebrate this year's Labor Day, and 36% of consumers plan to shop during the Labor Day promotion.

The survey shows that 36% of American consumers plan to shop during this year's Labor Day promotions, and the proportion of shopping in physical stores and online is equal. In addition, 36% of consumers plan to buy only online promotional items, 28% of consumers plan to buy only physical store promotional items, and 36% of consumers plan to buy in both channels.

Regarding Labor Day shopping plans, 88% of consumers said they will buy food, followed by alcoholic beverages (52%), non-alcoholic beverages (38%), party supplies (16%) and candy (13%). Nearly 60% (59%) of consumers plan to shop at grocery stores such as Kroger and Publix, while 53% of consumers plan to shop at large retailers such as Walmart, Costco and Target.

In terms of budget, 33% of consumers plan to spend $50-99, 26% plan to spend $100-199, and 25% plan to spend only $25-49. Meanwhile, Generation X or Baby Boomers are more likely to spend more than $100 on Labor Day shopping.

Author ✎ Rayna/

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