Traffic growth rate of 164% in the first half of the year? This market is booming

Recently, an overseas data agency released a report stating that global online beauty sales increased by 27% in the first half of 2021, especially in Europe, where the traffic of beauty content on social media soared by 164%! One-fifth of it was converted to third-party e-commerce platforms!

The report also shows that when buying beauty products online, European online consumers are very concerned about price. About one-third of consumers will use cashback services when buying beauty products, and 16.5% of consumers will look for suitable discounts on major websites before placing an order. The vast majority of consumers will compare the prices and advantages of products on various platforms, so preferential prices are one of the most important factors affecting the traffic of beauty products online.

On the other hand, when purchasing beauty products, European consumers will refer to the content of various social media influencers KOLs before making decisions. In the first half of 2021, social media traffic increased by 164%, of which nearly a quarter of the customer traffic was converted to transactions on major e-commerce platforms. And not just large platforms such as Amazon and eBay. Many consumers prefer e-commerce platforms with local characteristics such as eMAG, Darty, Cdiscount, Rakuten, Fnac, Fruugo, Kaufland.de, Allegro. These new blue ocean platforms from different countries and regions are also attracting more and more Chinese sellers to settle in, setting off a "domestic product wave."

These new platforms have broad markets and less competition than Amazon, and can all be operated as nodes in a multi-platform layout. In order to allow Chinese cross-border e-commerce sellers to gain more dividends in the era of national cross-border e-commerce, open up new markets, and layout new cross-border blue oceans, they have teamed up with eight new European companies to jointly create it.