Amazon bans accounts on a large scale! A large number of sellers suffer!

Since 2024, Amazon's account sweeping campaign has not stopped, but has become more severe, and continues to crack down on violations. This makes many sellers feel uneasy, worrying whether their store will become the next target of sweeping.

Amazon US site mass scanning

On March 20, Amazon once again carried out a large-scale number-sweeping operation.

According to Xiao Ant, this large-scale account suspension is due to violation of the most difficult to appeal "Amazon Business Solutions Agreement Article 3:

“ Amazon said the seller’s account was suspended for allegedly “taking unfair or abusing Amazon’s features and services.” The email made it clear that these accounts violated the “Seller Code of Conduct,” but did not elaborate on the specific violations. This measure was taken because the account abused Amazon’s features and services. ”

The email did not specify the reason, but only stated that the account was involved in abusive activities, which violated Article 3 of the Amazon Agreement and unfairly or abused Amazon's features or services, and these activities violated Amazon's policies.

Regarding the abuse of Amazon services mentioned in the email, based on the feedback from sellers in various channels, the following abuses are summarized, including but not limited to the following:

Misjudgment? Or concentrated number scanning?

The number of sellers who scanned the accounts this time is huge, including not only newly registered accounts, but also some old accounts that have been operating for a long time and have a good reputation .

Xiao Ant has also sorted out some feedback from sellers. Currently, most of the sellers who have received notifications are pure white hat operations, have no problems with the brand (excluding brand abuse), have not done any fake order evaluations, have not done any recent operations to circumvent the inventory configuration service fee, have not engaged in follow-selling, have no IP associations, and other issues.

This sudden blow caught many sellers off guard, especially those who claimed that they had never conducted any illegal operations. They expressed great confusion.

• Type 1: Emails showing: -- Taking unfair actions or abusing Amazon features or services

• Type 2: Emails showing: - Providing inaccurate information to Amazon or our customers

• Type 3: Emails display: - Attempts to influence customer ratings, feedback, and reviews

  
  

Sellers who have received medical examination reports said that the reason was related to the previous dead account, and the platform determined it to be fraud. One seller said that he did not do anything illegal, but the email said it was fraud and violated the third-party agreement, and supply chain verification was required, but this verification is hell-level difficult.

Another seller said that the specific cause of death of his account was : abuse of variants and multiple illegal merging of variants. However, the cause and effect of the judgment was somewhat horrifying.

An internal source revealed that Amazon’s new scanning email is designed to require sellers to check themselves for violations.