Nothing was done, but traffic and sales both dropped? Use the detection method quickly!

Recently, I have heard people talking about the decline in traffic, halving of orders, loss of keywords, Amazon's updated cosmo algorithm, and the lack of display positions for core keywords in front-end searches. Regarding this situation.

Faced with a decline in traffic, many sellers tend to fall into anxiety and blindly adjust their strategies, which is counterproductive. In fact, a decline in traffic is not terrible, but what is terrible is that you cannot find the reason.

Today, we will teach you how to conduct a comprehensive test of links from four key dimensions, quickly locate problems, and prescribe the right remedies!

Front desk inspection method:

Open your own link on the front end, delete the ASIN part after the URL, and press Enter, then you can see the node of the link itself.

Note that you also need to check the ranking . Sometimes the path node is normal, but the ranking node is wrong. This will also affect the traffic distribution, so you need to open a case to correct the ranking node .

Background check method:

In the backend product editing area, check the productType and product type keyword parts in the product URL link to see if they correspond to your link node.

Some sellers have reported that the number of orders has dropped sharply recently, the traffic has dropped drastically, and they can't even find products when searching using keywords on the front desk, but they can use ASIN to find them.

I opened a case to consult customer service about this abnormal situation. After some investigation, it turned out that my product had been quietly marked with sensitive words by Amazon, and the entire store was directly blocked. Although I did not receive performance notifications or backend error reminders, customer service found a problem in the tool query and needed to be handled by the relevant team.

In response to this sudden abnormal drop in traffic, the following are solutions:

1. Use keywords and Asin to search at the front desk to see if the product can be found. If the keyword cannot be found but Asin can be found, it is likely to be blocked by Amazon;

Some sellers have encountered situations where product categories have been modified or even lost, while the categories of competitors have not changed. The sellers tried to modify it back, but the Case reply said that it could not be modified, saying that the current category was automatically captured by the system and there was no problem.

This may happen for the following reasons:

1. When the seller modified the page, the modification was too large, causing the system to re-crawl the category . For example, the seller originally sold socks, but after a large-scale adjustment of the page, a large number of descriptions and pictures of shoes appeared, which may cause the system to move the product from the socks category to the shoes category.

2. Improper choice of advertising words may also cause products to be misclassified . For example, describing a product such as tire inflator as bike tire inflator may cause the system to crawl the product from the automobile category to the bicycle-related category.

3. Finally, it is possible that there is an error in the system , causing the product to be misclassified.

Solution to category changes:

Operations can manually search for core keywords on the front desk every day and register the front-end keyword display positions. If there are too many products or keywords and you don’t want to spend too much time and energy on them, you can use SellerSprite to monitor them.

3. Open the Wizard plug-in > Keyword Collection, paste the copied results, and click [Start Search] to get the latest real-time ranking.