Old accounts also need video verification! If you don’t operate within 7 days, your account will be blocked. Is it stricter than the second review?

As the world's largest e-commerce platform, Amazon's inherent aura attracts many sellers to join. However, as more and more sellers join, Amazon's requirements for sellers are becoming more and more stringent. From registration to operation, the cumbersome procedures and strict audits at each link daunt many sellers.

The lengthy registration process is more like a roadblock, filtering out a large number of people who want to join Amazon. Last year, Amazon took a variety of measures to verify the identity of Amazon sellers. In addition to address verification, phone verification, postcard verification and other methods, the most troublesome for sellers is video verification .

Recently, many sellers have reported that they have received emails from Amazon regarding video verification, but their accounts are not new. Is Amazon’s verification policy going to change again?

Recently, a screenshot like this has been circulating in both WeChat Moments and seller communication groups. It is an email from Amazon notifying sellers to conduct video verification.

  ▲ The picture comes from the seller communication group

Key points: Sellers who receive this email will need to make an appointment for a video call within 7 days to verify their identity, otherwise their identity review will fail and they will face the risk of their account being blocked!

In fact, as early as April last year, Amazon had already adopted video verification to review the identity of sellers, but at that time it was only for newly registered sellers. Now old accounts have also received notifications, and they are told that they will not be able to continue selling if the review fails.

Apparently, this time, Amazon is serious.

This time, Amazon’s video verification notification came with great force, and sellers were not notified in advance to prepare. As soon as the news came out, many sellers in the industry panicked.

For sellers with authentic information, video verification only requires preparing relevant information and making a video call with Amazon staff. However, for sellers who purchased the account, it has become a big problem.

One seller said that the account he bought last year has been in operation for more than half a year. The account is very healthy and he also received an email regarding video review.

  ▲ The picture comes from the seller communication group

"I bought the account and the goods are all in the United States. Now they are asking for video verification, which is even more torturous than the second trial."

In this regard, some sellers speculated: Is Amazon’s action this time aimed at sellers who bought accounts?

Although Amazon has not made any explanation, industry insiders revealed that not all sellers need to undergo video verification, the emails are sent randomly, and accounts after 2019 may re-trigger video verification.

So what should sellers who have purchased accounts do if they receive emails from Amazon?

Wherever there are problems for Amazon, there are service providers. This time, a large number of sellers received emails regarding Amazon’s video review, and many service providers smelled business opportunities from it.

Since the news that Amazon will conduct video verification again came out, service providers in WeChat Moments have become active again. Some sell links, some pass the review, and so on.

Previously, service providers used the banner of attracting business links, which led many sellers who were not familiar with the situation to buy registration links from informal channels. This time, the service providers vigorously promoted accounts that had "passed video verification" , which can be said to be keeping up with the latest news.

  ▲ The picture comes from the seller communication group

In addition, there are reports that the previously circulating news that "Amazon temporarily closed the registration channel" may be a rumor spread by the service provider.

A few days ago, a screenshot of an email was widely circulated in the seller communication group. The email showed:

Since the number of new stores in the second half of 2020 has reached the planned number of investment, in order to better support new sellers and ensure healthy competition on the platform, it is decided to temporarily close the store entry channel on January 31, 2021. The time for reopening the registration channel will be notified separately!

  ▲ The picture comes from the seller communication group

This news inevitably caused panic among many sellers, so they asked Amazon's investment manager for confirmation. The investment manager replied: It's fake! However, it is true that the link will not be issued during the 7-day Spring Festival holiday. Either apply before the holiday, otherwise the link will be issued after the New Year.

It seems that Amazon is really increasing its auditing efforts, but it is not really closing the registration channel. We would like to remind all sellers that registration through formal channels is free, so be careful not to be ripped off by service providers who sell links and accounts.

Since the service provider’s words cannot be fully trusted, sellers who receive the email must also be prepared to conduct video verification. What is the specific process?

Amazon video verification process:

Step 1: After receiving the above email, the seller needs to make an appointment for a convenient time for video authentication.

Step 2: After making an appointment, you will receive an email within 24 hours before the verification, which will inform you of the website for video verification and the meeting number.

Step 3: According to the above instructions, click on the video link to verify the relevant information.

Materials that sellers need to provide during the video conference:

1. Original Chinese citizen ID card or passport.

2. Paper version of business license. The name of the legal representative should be shown on the business license, which should be consistent with the name on the ID card.

If you are not the legal representative of the company: Please arrange for the legal representative of your company to complete identity verification via video conference, or ensure that you have been authorized by the company and can bring the original ID card and business license of the legal representative to complete identity verification at the appointment.

Contents and precautions of Amazon video verification:

First: The person connected is Chinese and speaks Chinese;

Second: There must be a legal person or an authorized representative present, and it is also OK for there to be other people helping to speak;

Third: He will ask to see your business license and ID card, and will record a video of your ID card with other people;

Fourth: He can see your background in time. If there is any wrong information in the background, you can log in to update it in time. He will tell you if there is anything wrong.

Fifth: When taking photos of your business license and ID card, try not to have any reflective spots when uploading;

Sixth: Video certification is half an hour.

The holiday is coming, and I hope that all sellers' accounts can safely pass the Amazon video verification. What do you think about this? Please leave a message to share~