Amazon Operation Tips--6 Ways to Get Keywords

If you want to do well on Amazon, data analysis is indispensable, including the capture of product selection data, the screening of keywords, the testing of advertising effects, the monitoring of sales rankings, etc. Keywords are undoubtedly the key to attracting buyers' attention. Good keywords can bring high exposure and high traffic, and sales will naturally follow.

Different people have different ways of finding keywords, and the keywords searched using third-party tools are not particularly comprehensive, and sometimes may go astray, and they are basically charged!

In fact, keywords can be obtained directly through the front-end and back-end, and it is practical and accurate, and basically will not deviate from the system algorithm. Basically, if you make good use of the front-end and back-end, the keywords obtained are enough for the early editing of listings and the later optimization of listings and advertising.

How to obtain keywords on Amazon front-end and back-end

1. Use the brand analysis function to find keywords

2. Use campaign management to get keywords

• • Use suggested keywords to get keywords

• • Use the search term report to get keywords

3. Use the search bar to get keywords

4. Use the toolbar on the left side of the search results page to get keywords

5. Analyze competitor listings to obtain keywords

6. Use reviews to get keywords

• This function is really powerful, and the data is very reliable. We can make good use of this function to obtain keywords when launching new products and optimizing them later.

•You can enter the main core word to search for keywords, or you can sort out your competitors’ ASINs to directly check their keyword search results! Then sort and see the search rankings. Note that the higher the ranking, the better.

•These keywords can be used to create advertisements, optimize copywriting, etc.!

•Note: Some products and some ASINs cannot be found. This is normal. Sometimes the system cannot include them, or the new products may have been launched too recently... If this one doesn't work, try the next one

1. Use the suggested keywords of manual ads to obtain keywords

• Create a manual ad and place keywords. You will see many suggested keywords in the keyword column (the suggested keywords are generated based on the products you are promoting)

• These keywords are recommended by the system based on the product copy you put in and the customer's search habits, and are very valuable for reference

• These keywords are useful for later advertising optimization and copywriting optimization

2. Use automatic advertising reports to obtain keywords

• Run automatic ads for a period of time, of course manual ads are also possible

• Download the advertising report, and make sure to select the search term report type. Analyze the search terms of the customers in the advertising report, and select terms for advertising optimization based on large exposure, moderate clicks, high conversion rate, and low ACOs. You can also extract terms that do not perform so well. You can use them to optimize the listing later. After all, the terms that customers search for are in line with their search habits and are still useful.

The search box on Amazon prompts related keywords, which is currently enough to obtain product keywords. You should know that the Amazon search prompt box automatically matches according to the buyer's search habits. Only keywords with a certain popularity will appear in the search box.

Note:

• Go to the Amazon homepage, and notice that the category has been changed to All departments, and the address has been switched to the United States! This will give you a more accurate search result.

• The keywords you enter in the search box must be the core keywords of the product. Some products may have 2-3 keywords. For example, you can also enter charger block for charger adapter.

• Keyword input is done in alphabetical order, such as wifi a...wifi ad...wifi ada...wifi adap...Look at the corresponding prompt box key each time you input, and keep taking screenshots in the "Keyword Information Collection Table". You will need to use these keywords to upload products; input multiple radicals to search, and then filter

• Select the second or third level category (accurate sub-category) of the product to be released and put the core keywords or some hint keywords into the search box and enter them step by step

• Many newbies may not notice this column. In fact, the information in this column is sorted differently depending on the product.

• In this column, we can obtain product function words, attribute words, competitors, materials, model size and other information, and extract all these words, which is very useful when writing listings later.

• Brand sellers’ copywriting can be studied carefully

• Mainly analyze the words used in the title of the competitor’s listing, the order, and the five-point description, etc.

• Be more careful and attentive when doing key analysis!

• Select the seller with the best seller rating to analyze, and find the review page. We can see that the keywords marked by Amazon at the top are relatively common in customer descriptions! You can extract them.

• There are also many category tables on the left side of the review section. You can also take a good look at what is there. It can help us understand the product, customer reviews of the product, etc.

• Also, analyze the reviews carefully. Good listing reviews will contain many keywords which can help improve the weight to a certain extent.

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