Amazon first abuses sellers but then gives them benefits. Is the spring coming for sellers?

Amazon has been making a lot of weird moves recently. It recently launched a heavy blow against reviews, and then a series of suffocating policies such as storage restrictions came one after another, leaving sellers in a panic.

However, after chilling the hearts of a large number of sellers, Amazon immediately introduced several welfare policies to remedy the situation . This routine of "giving a slap in the face and then giving a sweet date" made sellers love and hate it, and they couldn't stop. It has to be said that Amazon is a top "PUA" player in controlling the emotions of sellers.

Amazon launches limited-time offer for Amazon Explore service

Amazon will provide limited-time discounts for sellers in Europe and the United States using the Amazon Explore service, and provide free trials for existing sellers. It is reported that Amazon Explore allows buyers to have a virtual shopping experience that is no different from visiting a physical store. At the same time, the service includes a one-to-one personalized experience that can help buyers discover new brands and unique products more easily.

▲ Picture from Amazon

We learned that the seller only needs to purchase a compatible gimbal, mobile phone and headphones to operate it , which can be said to be simple and convenient.

So as soon as the announcement was released, many sellers applauded it, and some even couldn't wait to ask about the fees and requirements.

It is not difficult to see that sellers are very satisfied with this new policy. After all, sellers can better introduce product information and display product photos. While advertising their products, it can also provide sellers with a better shopping experience. It is a win-win situation for sellers and buyers.

New surprise! Sellers can send marketing emails directly to buyers

If one benefit is not enough, then come with another. It is reported that Amazon is testing a feature called "Manage Your Customer Engagement" , which allows brand sellers to send marketing emails to consumers who "follow" their brands and notify consumers when new products and discounts are available.

The news really surprised the sellers. As we all know, Amazon has always prohibited platform sellers from directly contacting buyers , and strictly keeps the sellers' email addresses and other data confidential, so usually, the communication between sellers and buyers is limited to issues such as order status.

Therefore, many sellers speculate whether such operations represent a change in Amazon’s strict control over buyer data?

Seller A : Did I hear that correctly? Amazon doesn’t keep secrets?

Seller B: Will the communication process with buyers be smoother then?

  ▲ The picture comes from Zhiwubuyan

It is understood that the buyer's contact information will continue to be confidential , but Amazon will provide sellers with aggregated data on the use of this feature . Sellers can view the indicators of the email to understand the advertising effect and the seller's ideas.

Amazon updates its function, domestic delivery takes only 1-2 days

As we all know, in the fiercely competitive e-commerce market, logistics and distribution have always been a key focus for sellers. However, in the past two months, problems such as port congestion and container supply and demand have led to long first-mile logistics transportation time . Therefore, Amazon launched this function to shorten the last-mile delivery time .

According to the announcement, sellers who want to activate the new shipping rules and shorten the shipping time can do the following:

1. Log in to your Seller Central account and click Settings > Shipping Settings.

2. Click shipping templates and select the standard shipping template that enables faster shipping times.

Click on the Edit template. You will see the new shipping rule created with the faster shipping time option. Review and adjust the shipping time.

3. Then, Save the template.

If you are unable to promise faster shipping times to your buyers, you have two options:

1. Before May 10, 2021 , sellers can manually edit the standard shipping template to activate the new shipping rules and update the default shipping time.

2. After May 21, 2021 , sellers can edit the standard shipping template at any time and adjust the shipping time as needed.

In summary, although there are still many complicated problems plaguing sellers, the release of this series of welfare policies by Amazon is indeed a great comfort and encouragement to sellers who have been overworked recently. In this regard, I hope that Amazon can maintain this "soothing rhythm" in the coming days , so that sellers can have more surprises in their tiring operational life.

Finally, if you have anything else you want to share, you are also welcome to leave a message in the comment area below. We look forward to your comments~