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Amazon has been in turmoil recently. Sellers have not yet recovered from the shadow of Amazon's various "tortures" on their accounts, and have been hit by a fatal blow from the update of its warehouse restriction policy. Although sellers are used to the ever-changing world of cross-border e-commerce, they are still helpless in the face of the frequent updates of Amazon's policies. After all, few of the various rules issued by Amazon are beneficial to sellers. On the contrary, it is these annoying policies that squeeze the sellers' happiness to the extreme. Recently, there has been news in the cross-border circle that Amazon’s “reform wind” is blowing towards its international review merger policy , and many sellers have unfortunately been affected. International commentary incidents frequently occur Since April, Amazon has sent out signals that it will vigorously regulate seller reviews, and intends to delete or prohibit the display of reviews from some sellers. In the previous article, we paid attention to the wave of sellers losing reviews. For details, please see "Amazon strikes hard again on reviews? How can sellers turn the tide when the wave of losing reviews comes?" However, Amazon's butcher knife is not only aimed at ordinary reviews, but also sellers' international reviews. Before the old problems are solved, new storms have already emerged. Recently, many sellers have reported that international review incidents have occurred frequently, causing sellers a lot of trouble. According to sellers' feedback, the following problems have mainly occurred. 1. Some ASINs cannot merge international reviews According to a foreign seller, some ASINs on Amazon can no longer merge international reviews, causing the seller's products to lose thousands of reviews. The seller reported: I noticed that some key listings could no longer merge global reviews . Through Helium 10 I could see that some products had lost thousands of reviews. Not all listings, only some of the most important ones. It is not just foreign sellers who have this problem. Domestic sellers also have this problem. In recent days, the number of posts about this issue on the seller forum has also increased significantly. The seller said: International reviews in the United States cannot be synced to the United Kingdom, Europe, and Canada . I have been selling this product for several months. There is nothing wrong with the sub-category, but there has been no movement . I opened a case and it said that the system captured and automatically matched the products. ▲ The picture comes from Zhiwubuyan At the same time, some sellers have reported that many international reviews on the European site have been empty recently, and the North American reviews cannot be synchronized . They speculated whether it was a trick by their peers or an Amazon bug. ▲ The picture comes from Zhiwubuyan What's worse, some sellers have experienced the strange phenomenon of international reviews disappearing overnight, and all the signs are incredible. 2. International comments disappeared The seller reported that the international reviews were already displayed in the link synchronized from the European site to the Japanese site, and a variant was bound to another ASIN, but suddenly all the international reviews for the link that was copied across sites disappeared , leaving only the reviews for the link sold on the Japanese site. ▲ The picture comes from Zhiwubuyan The same experience of other sellers also shows that this is not an isolated incident. In the comment area, many sellers also said that they have been hit, and it is not clear why. One seller added: The Canadian and Japanese sites have encountered the problem of disappearing comments . After consulting customer service, the reply they received was to help refresh, but if it still doesn’t show up after 24 hours, there is nothing they can do. ▲ The picture comes from Zhiwubuyan As more and more sellers encounter this situation, they are also filled with doubts, speculation and questioning. Is Amazon's policy on merging reviews going to change? Will it no longer be possible to synchronize international reviews? Could international commentary be facing a major reshuffle? I believe every seller knows how important reviews are to listings. Having a high-quality and large number of review databases is a natural advantage for sellers to promote their products. The more positive reviews there are, the more likely buyers are to make a purchase. It is precisely because reviews are so important that sellers will do their best to get positive reviews through various channels. It is understood that in order to increase the rate of leaving reviews, Amazon launched International Reviews last year to achieve shared reviews on global sites. After the merger, the source site and reviews in different languages are displayed. In the new version of Reviews, the rating is emphasized while the number of reviews is downplayed. Since the introduction of this policy, many sellers and service providers who want to take shortcuts have attempted to use unconventional means to merge international reviews, which has resulted in their accounts being blocked and comments being deleted. In response to the recent frequent accidents involving international reviews, many sellers said that this was a precursor to Amazon's rectification of international reviews, and speculated that Amazon has already formulated new rules for international reviews, and an announcement will be made in the near future. ▲ The picture comes from Zhiwubuyan However, more sellers keep their distance from international reviews. Considering Amazon's previous crackdown on manipulating reviews and illegally merging reviews, it can be seen that Amazon has a zero-tolerance attitude towards illegal review behaviors. As Amazon's risk control is tightened, the crackdown on the review section is also escalating. Therefore, many sellers believe that international reviews are a pitfall and try to avoid illegal operations as much as possible. “Avoid the pitfalls of international joint reviews. Amazon has been rectifying this recently, and many listing reviews have begun to be split.” "Do less illegal operations. My brother-in-law doesn't care now, but if he gets upset one day and starts interfering, it will be difficult to deal with him." "You dare to do it when the situation is so tense. You really are not afraid of losing both money and goods." Although Amazon has not yet announced any changes to its international review sharing policy, based on the experiences of sellers, this statement is not groundless, and the sellers' speculation is not entirely unreasonable. As Amazon's policies become increasingly sophisticated and stringent, sellers must also be careful with their handling of international reviews and avoid being caught by Amazon to prevent more problems in the future. What do you think about this? Feel free to share your views in the comment section~
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