Thanksgiving online shopping spending in the United States reached 5.29 billion US dollars! Toys and electronic products are the most popular categories!

It is learned that according to data from Adobe Analytics, high inflation has not hindered Americans' consumer spending. This year, American consumers' online shopping spending on Thanksgiving Day reached 5.29 billion US dollars, a year-on-year increase of 2.9%.

The data shows that shoppers are attracted by big discounts in categories such as toys and electronics. In the toys sector, the best-selling products include Squishmallows, Roblox, Paw Patrol, Hot Wheels, Cocomelon and LOL Surprise Dolls. In the electronics sector, the hottest game consoles are Nintendo Switch, Xbox Series X and PlayStation 5, and the most popular games are God of War Ragnarök, FIFA 23, Madden 23 and Call of Duty: Modern Warfare 2. In other sectors, hot-selling products include Apple Airpods, Instapots, smart TVs, digital cameras and gift cards.

Notably, sales of strollers increased 133% on Thanksgiving Day compared to the average daily sales in October 2022. Other categories with strong demand included outdoor grills (+131%), speakers (+122%), and cameras (+111%).

Data from Adobe Analytics shows that mobile shopping is becoming increasingly popular in the United States. On this year's Black Friday, 55% of online sales in the United States came from smartphones, an increase of 8.3% year-on-year.

Buy now, pay later (BNPL) is gaining more favor among Americans. On Thanksgiving Day, BNPL transaction value increased by 1.3% and order volume increased by 0.7%. Adobe expects that the use of BNPL will increase sharply with the arrival of major shopping days (Black Friday, Cyber ​​Monday).

Of all online orders placed on Thanksgiving Day, 13% used curbside pickup, down from 21% last year, as many stores were closed on Thanksgiving Day. Adobe expects curbside pickup orders to peak between Dec. 22 and Dec. 23 (just before Christmas Eve), accounting for 35% of all orders during the holiday season.

Adobe also noted that U.S. consumers spent $77.74 billion online through the first 24 days of November. It is expected that during Cyber ​​Week (from Thanksgiving to Cyber ​​Monday), U.S. online spending will account for 16.3% of holiday sales (November-December), reaching $34.8 billion, a year-on-year increase of 2.8%.

Adobe stressed that with Christmas approaching, consumers are more looking forward to seeing huge discounts on products such as toys, electronics, computers, clothing, appliances and TVs (13%).

Editor ✎ Nicole/

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