How do big sellers use gift cards? (Review of sharing in the communication group)

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Quickly promote the 19th article outside the site

Yesterday, Jack shared his experience in operating gift cards in the communication group. Jack has more than 3 years of experience in Amazon operations and has managed several popular products, which are still in the top 50 in their categories. The main way he gets reviews is to use gift cards, and he has never received any complaints.

It is estimated that many friends and small sellers have never used gift cards, and don’t even know what gift cards are for. We can only say that they are too young and too native, because gift cards are currently one of the magic weapons for big sellers to get reviews.

First of all, Amazon officially prohibits this practice, but as long as the buyer does not say anything, Amazon will not open the package for inspection.

The content of the card is mainly about after-sales service. It is okay to be a little more subtle.

The key is how you play it. Anyway, all the big sellers are playing it, and they are playing it very well.

After doing some statistics, I found that one of my best-selling listings had more than 9,000 reviews, 3,000 of which were from gift cards.

Compared to black hat techniques such as fake orders, if you are good at using gift cards, you are a white hat, but if you are not good at it, you are a black hat.

For example, the seller below is a negative example of someone who is not doing well.

If you think about it carefully, you will know where the problem lies.

Jack's sharing review:

1. How to learn from the best-selling gift cards?

If you have bought products from big sellers like Anker and Aukey, you will find that they all use gift cards. I have bought them myself, not from domestic sources, but from Amazon.

But it is difficult to buy things from Amazon in China. If you want to borrow its gift card, how do you buy it?

Teach you a method:

You can try asking your Chinese friends, or foreign friends you have accumulated through regular reviews, to help you buy a product, unpack it, take a photo of the gift card and send it to you, and then you can see what the content of the gift card is.

Extension: When you use KEEPA to find a product with rapidly growing reviews, remember to buy the product as soon as possible to see what’s going on. This is the most basic attempt in operation.

At this point, I want to say one thing. Big sellers are all using gift cards. Are you afraid?

2. What is the safest way to make gift cards?

Be careful with the wording you use. Never ask the seller to give five stars. Instead, add this sentence on the gift card: Just give honest feedback.

The safe way to write it is like this:

Normally, the buyer will not leave a bad review after hearing this, and the buyer is getting a good deal, so the probability of leaving a good review is very high.

Extension: You can also use the buyer's desire to get a bargain like this

I post discounts of more than 50% on Facebook and then wait for buyers to come and ask for gifts. I am not the only one who does this, many big sellers also do this.

Because the customers you are placing orders with in large quantities, most of whom are those who are looking for a bargain, then isn’t the probability of them asking for gifts greatly increased?

I have made a product before, which used gift cards in conjunction with off-site traffic generation. I found that the probability of buyers coming to me for gifts was about 15%. You know, the frequency of natural reviews is one review for every 200-300 orders.

There are many gift card templates. You can find more by yourself or ask me for them. (Backstage reply: gift card)

3. How to choose a gift?

Key points: There should be more gifts to give customers more choices.

What products are suitable as gifts?

Products with rigid demand, complementary products , and vertical products

For example: Anker power bank (just needed)

In addition, if your product is a small product, such as cosmetics, you can try to introduce customers to your gift card official website.

What is the official gift card website and why should I use it?

Because the product is small, it can't be stuffed with a large gift card, so it is convenient to embed it into an official website and let customers choose it on the official website. (If you cooperate with Amazon Alliance, your cost will be much lower)

Think about it, what is the difference between the cost of this approach and that of real-person evaluation?

1. In terms of cost, if the product is $20-30, then a product worth $10-20 is the best choice for customers as a gift.

Let's do some calculations.

Evaluation cost: product cost + Amazon commission and delivery fee + first-leg freight + refund handling fee + service provider commission = at least 200-300 yuan

The cost of sending a gift card for evaluation: $15 gift - your product profit (25*30%) = $7.5

2. Which of these two options is more risky?

The answer is of course the evaluation. What determines whether your brother-in-law will leave a comment on you is mainly the buyer’s account. By comparing them, you will know which buyer’s account has better quality.

4. How are gifts shipped?

1. Self-delivery

Send postal parcels or E-mail from China

2. FBA delivery

Place orders directly to buyers on Amazon

Self-delivery and FBA delivery each have their own advantages and disadvantages, so think about it yourself.

Steps:

1. The buyer leaves a comment and contacts us via email to tell us what gift they want.

2. Screenshots of the buyer's comments and delivery address

3. We open the Amazon front desk and find this product

4. Log in with your buyer ID (do not use the seller buyer ID on Amazon) and bind a dual-currency credit card

In this way, the product can be shipped to the buyer, and all the processes of writing a review are completed.

Someone asked, is it possible to allow buyers to buy products from your own store as gifts?

The answer is no, because they are promoting your own products, leaving reviews, and purchasing your products. Isn't this abnormal?

The above is all the content shared. Jack will share some experience in this group every day.

Friends who want to join the group, please add me on WeChat and note: join the group.

(Next, I will share more about off-site, evaluation, and advertising)

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