The sales volume exploded in 7 months. This hot seller has something to tell you.

Vince Lebon's career plan was to be a web designer. He worked as an architect for several years, designing web pages and videos for users, and was also obsessed with physical design.

Later, Vince started working as a consultant, providing footwear design advice to clients and gained some exposure in this field.

After accumulating a certain foundation, he came up with the idea of ​​establishing his own brand, which was mainly inspired by his wife, because Vince found that there was a high demand for comfortable shoes among consumers in the market.

So in 2012, Vince launched the Rollie Nation brand, focusing on cutting-edge trends and innovative designs, proposing a new concept, and launching it in Australia.

In the spring of 2018, Rollie entered the Amazon US site. In October of the same year, in less than 7 months, the sales of Amazon were almost the same as the sales of their own website and dropshipping channels.

Vince said that as long as sellers are good at using advertisements and do not need to invest too much energy in maintenance, Amazon can bring good returns. All sellers have to do is find the SKU that suits Amazon, and even the delivery will be handled by FBA.

After so many years of development, the Amazon platform itself has gathered a huge customer base. Even if you are an unknown brand, there are still many consumers who will buy your products. In a nutshell, if a company wants to expand its sales channels, Amazon is a very good choice.

For sellers who want to enter Amazon and hope to have a lot of sales, Vince's team has summarized several principles that sellers should follow based on their experience:

When it first launched on Amazon, Rollie offered numerous SKUs, but as of now, Rollie only focuses on 6-7 parent SKUs.

Vince and his colleagues’ experience tells us that most of the sellers’ revenue generally comes from 1-3 SKUs. The benefits of focusing on promoting a few products are higher than selling a large number of SKUs.

Too many SKUs will cause management problems. For example, how to send all products to FBA is not realistic and the cost is too high. You also don’t have the energy to ensure that all products are in sufficient stock and shipped on time. Only by accurately promoting SKUs can you take into account FBA shipping. With fewer and more refined SKUs, sellers can spend most of their time focusing on building brands and product pages.

Amazon sellers must keep in mind a principle: comply with Amazon's various policies. For example, when registering a store, all information must be complete and there must be no fraud.

Vince’s team once participated in a seller event, where the host asked the sellers to compete and talk about their own “black technologies” for optimizing listings.

The seller who won the competition said, “Ask Amazon for the category listing report, download it and fill in the missing information.”

In fact, many of the so-called black technologies are just basic operations. Whether or not the sales volume explodes depends on whether the seller has laid a good foundation in the initial stage.

Running an Amazon business is like running a marathon. During this process, you should always be alert to whether you have achieved the following two points:

• Comply with all Amazon policies and regulations. For example, whether the size meets the filling specifications, whether the description is written in accordance with Amazon regulations, etc.

• Don't copy and paste. Vince's team spent a lot of time polishing Rollie's product copy, just to make it more comfortable for consumers. The phrase "buttery soft polka dot shoe" is more concise and intuitive than "Here's the polka dot version of our best seller."

If you have many SKUs, you can download flat files when uploading products, fill in the form information and upload it.

If you don’t optimize keywords when selling on Amazon, your sales won’t increase. Keywords in product titles and descriptions are equivalent to your advertisements. Vince’s team uses the Sellics keyword tool:

You can also go to the official website to choose the keyword tool that best suits you:

In addition to using these keywords in listings, you can also use them in product ads.

How to display your products is also very important. Vince said that you can try to tell the brand story by building your own website. But on Amazon, the best way is to add all the hot search keywords in the listing as much as possible.

The above is Vince’s advice to sellers, hoping to point the way for those who are confused. Regardless of the industry or the size of the business, Amazon can bring good profits.