Positioning: A well-known American e-commerce platform with extremely strong user stickiness. Highlights: Pets, home furnishings, hairdressing, beauty products, and electronics.
Average price: Between $10-30. Positioning: The main market is European and American countries. There are 50,000 sellers on this platform, and users from more than 190 countries buy products on this platform, with a wide variety of products. Highlights: The main traffic source is the United States. So far, there has been no famous big seller on the platform, which indirectly shows that the platform cares about every seller equally; there is no listing fee for new sellers, and it is completely free for start-up sellers to create an account and list. Only those with sales records will be charged corresponding fees, and products without sales records will not even be charged advertising fees. Hot-selling categories: There are 28 major categories, including furniture, maternal and child products, books and other products. Positioning: The world's largest home appliances and electronic products retail group. Highlights: With many offline stores, business reputation is guaranteed. Hot-selling categories: mobile phone accessories, gaming peripherals, household items, audio-visual accessories and cables. Positioning: A local American e-commerce platform, biased towards the mid-to-high end. Highlights: The OpenSky platform has 10 million active users, 100,000 sellers, and 120 million parcels, with annual sales exceeding US$5 billion. Hot-selling categories: apparel, home furnishings, electronics, jewelry, beauty products, accessories and fitness equipment. Customer age group: 35-65 years old. Introduction: A well-known American online shopping platform and brand discount sales platform with nearly 20 years of successful e-commerce experience. Highlights: It has high-quality consumers, with an average annual income of $85,000; about 71% of consumers own their own homes; and the average value of homes is $295,000. All three indicators are better than the average level in the United States. Hot-selling categories: home decoration, indoor and outdoor lighting, clothing and fashion accessories. Introduction: notonthehighstreet is a "must-see" website for gift-giving during the holidays, attracting more than 5,000 small businesses in the UK. 89% of notonthehighstreet's traffic comes from the UK. Highlights : Dubbed the "British Etsy," it offers unique, personalized handmade products and has more than 39 million unique visitors per month. Only businesses in the UK can sell on the site, but it may allow international sellers in the future. Hot-selling categories: Home, women, men, kids, fashion and wedding items. Introduction: OnBuy is headquartered in the UK and the company positions itself as the "British version of Amazon". OnBuy allows international sellers to settle in. Highlights: 82.3% of OnBuy’s traffic comes from the UK. OnBuy is very popular in the Netherlands, which contributes 13.8% of its traffic. Hot selling categories: covers multiple categories, including automobiles, clothing, health and beauty, technology, toys, etc. Introduction: real.de is a large supermarket chain in Germany, with 280 offline stores across Germany. It is also the third largest comprehensive e-commerce platform in Germany, with more than 15 million SKUs, more than 5,000 registered merchants, and 19 million monthly website visits. Rich retail experience and brand advantages, coupled with mature e-commerce technology, make real.de the fastest growing e-commerce platform in Germany and the strongest competitor of Amazon and Ebay. Highlights: Lower commissions than other platforms; dedicated merchant customer service team; one-to-one Chinese investment manager; unlimited SKU uploads. Hot-selling categories: electronic products; furniture and household items, garden, and DIY. Introduction: OTTO.de is Germany's leading e-commerce platform, with about 7.5 million active users and an average daily visitor volume of about 1.9 million. Currently, otto.de's users exceed 10% of the total population of Germany, with 46 million orders and 3.37 million new customers. Highlights: Currently, there are relatively few Chinese sellers on the OTTO platform. In addition, the market is large, so there are more blue ocean categories. If you can enter now, you will naturally have more advantages. In terms of logistics, you must use overseas warehouses for shipment and deliver through DHL. These are also the rules of the OTTO platform that everyone needs to understand clearly. Hot-selling categories: The three most popular categories favored by consumers are clothing, home furnishings, and 3C products. Introduction: Cdiscount is the No. 1 e-commerce platform in France. It was founded in 1998 and is affiliated to the Casino Group. It sells all categories of products including 3C digital products, home furnishings, gardening, outdoor, entertainment, etc. It supports self-delivery and the platform's own overseas warehouses, and manages your European logistics in one stop, making it the best choice to seize the European market. Highlights: Currently, there are more than 13 million active users, which means that one in every two French people is a CD buyer; monthly visits are more than 24 million; the transaction volume is more than 4.3 billion euros; there are currently more than 13,000 third-party sellers, of which Chinese sellers account for one-third; the number of third-party seller products is more than 64 million; the average unit price of products is more than 60 euros. Hot-selling categories: mobile phones/smart wearables/earphones/peripherals, furniture, household items, gardening/pets, outdoor/sports equipment. Introduction: Fnac is one of the most famous high street retailers in France. It is the preferred platform for French people to buy 3C electronic products. It is also the third most visited e-commerce website in France after Amazon and Cdiscount. It has more than 20 million shoppers and more than 10 million unique visitors per month. Fnac's business has covered 8 countries including France, Belgium, Brazil, Monaco, Portugal, Spain and Switzerland. It has a total of 189 stores worldwide, 115 of which are located in France, 9 in Belgium, 12 in Brazil and 25 in Spain. Highlights: It has more than 700 physical stores across France, with both online and offline traffic; it is the preferred platform for brands and boutiques, with high visibility, considerable traffic, and trustworthiness; 0 advertising costs, various advertising formats, helping sellers to make big orders; fast order placement, suitable for creating hot products; fast payment, with payments returned every 5 days. Hot-selling categories: 3C electronics, home appliances and furniture, outdoor sports products, and digital products. Logistics: It is best to ship from Europe and it is recommended to have an overseas warehouse. Introduction: Allegro is the fifth most visited online marketplace in Europe, with more than 12 million registered users. Allegro's main target market is Eastern Europe. It is also the largest e-commerce platform in Poland, accounting for almost 80% of the Polish e-commerce market. In Eastern Europe, Allegro has overshadowed Amazon and is deeply loved by users. Allegro is also the well-deserved overlord in Poland. Highlights: Commission of 12%-20%; no monthly rent, no listing fees; connection with the official Chinese manager; support for traffic of high-quality stores; guidance on product selection and operation. Hot-selling categories: 3C electronics, auto parts, beauty products, clothing, outdoor sports equipment, and home appliances. Introduction: Starday is headquartered in China, but the platform targets Japan. STARDAY Mall specializes in cross-border e-commerce in Japan. In STARDAY Mall, sellers can put their products in STARDAY's self-built overseas warehouses, and after customers place an order, the overseas warehouse will complete the subsequent delivery.
Highlights: 0 store opening cost, 1 month free use of Japanese overseas warehouse, the platform is responsible for after-sales, no need for additional foreign-language after-sales staff, free ERP management system, full sharing of platform free traffic + store’s own + other store traffic. Category range: electronic products, office supplies, household products, pet supplies, etc. Introduction: Rakuten is one of the world's largest e-commerce platforms, with 46,000 sellers and 98.5 million users, accounting for about 80% of Japan's total population; users cover all age groups and income levels, with sales of $17 billion. Currently, including Amazon and eBay, Rakuten is the number one platform in Japan's e-commerce market, and occupies 27.8% of the market share. Nearly one-third of Japan's online shoppers shop through Rakuten, and almost everything can be bought on the platform, with a global total transaction volume of $100 billion. Wide user base: Users cover all age groups and income levels in Japan. This is a new blue ocean market with little competition and great demand from sellers. The platform has a good business environment, with no such phenomena as copy-selling or false orders. Professional guidance from the official operations manager, connecting with the best official resources, and ensuring store growth Rakuten University - A large amount of online learning materials for free viewing to help sellers grow Logistics: direct delivery, overseas warehouse. Introduction: Yahoo! Japan is a network platform that combines search engines, shopping, chat rooms, email, online banking and other comprehensive services. The Yahoo Japan shopping website consists of two parts: Auction.yahoo Japan and Shopping.yahoo Japan. Yahoo Japan Shopping is similar to Rakuten Japan, and the platform mainly sells department stores with a very complete range of products. Yahoo Japan Auction is similar to eBay and Xianyu China, and is mainly used by individuals to auction second-hand items. Highlights: Number of monthly active customers: 28.29 million. It is the third largest e-commerce platform in Japan, after Rakuten Japan and Amazon Japan. Introduction: Coupang is a top-level e-commerce website in South Korea with a wide range of categories. As of 2018, the number of registered members on the website exceeded 25 million. In 2017 and 2018, Coupang APP was rated as the most popular shopping APP in South Korea. The number of daily active mobile users of Coupang website is three times that of the second place. Currently, Coupang's market valuation has increased to US$9 billion, ranking among the top ten in Asia. Currently, Coupang's annual growth rate is close to 70%, which is three times the growth rate of the Korean e-commerce market. It also has huge advantages in delivery timeliness, security, and service. Delivery timeliness: For Coupang's self-operated sales model, if customers order before 12 o'clock at night, the products will arrive the next day, including Saturdays and Sundays. This is its "Rocket Delivery". Recently, Coupang launched a new service - "Coupang Fresh Dawn Delivery" to ensure that customers' orders placed in the middle of the night are delivered on time at 7 o'clock in the morning. For perishable products and organic products, ensure that the products are delivered within a few hours after the customer purchases. In addition, the electronic payment of the Coupang platform is also at the forefront of South Korea. It is simple and fast to pay with one click. Consumers can get 2% cash back by using this electronic payment, which can effectively improve consumer satisfaction. Security: efficient payment system and backend operation platform, while supporting various API connections; Service: One-on-one service from e-commerce consultants to help solve any problems and increase sales (supports Chinese service); Main categories: electronic products, beauty products, consumer goods, books, baby products, household items, decoration, fashion, toys, sporting goods, tickets, travel and cultural event planning, etc. Introduction: Auction is the first auction e-commerce platform in South Korea. It was founded in 1998 and is currently used by 48% of the population. It is now one of the comprehensive mainstream e-commerce platforms in South Korea. Highlights: High-quality traffic covering South Korea, rich and diverse hot-selling categories, and continuously growing order amounts. Hot-selling categories: clothing, shoes and hats, outdoor products, electronic products, and household items. Logistics: self-delivery, no restrictions. |
