With the rapid development of the current era, video marketing has become a focus, and the Amazon platform has also increased its attention to short video traffic. In addition to routine operational work for product listings, the fastest way to gain traffic is to use Amazon celebrity accounts to upload related videos. After signing up to become an Amazon influencer, a social media influencer will have his or her own independent store page (storefront) on Amazon. The influencer uses this page to manage the products he or she promotes and publish product-based videos, pictures, and live broadcasts created on Amazon. The Amazon Influencer Program allows products to be visualized through content created by influencers. For example, if your product is clothing, influencers can create different content (live broadcasts, videos, and picture posts) based on your product, so that the audience can see the actual effect of the product and promote purchases. According to statistics, 59% of consumers seek advice from influencers when making product decisions. For example, most product marketing on the market now chooses influential celebrities to endorse their products. The reason is that when dealing with unknown things, the advice of influential people will be more convincing and more secure. The main reason for looking for influencer marketing is: Increase exposure: attract attention. Celebrities are always more likely to attract attention. Improve credibility: As someone with a certain fan base, you can often increase potential users’ trust in your product or brand; Micro-influencers are often more useful because they have established themselves as experts in a niche community. The prices for working with different influencers vary, and high-profile celebrities are often out of most people’s budget. But micro-influencers cost much less and can also help increase Amazon sales. In terms of engagement, micro-influencers beat some of the biggest influencers on social media. Why do micro-influencers have higher engagement rates? Since micro-influencers have smaller followings and are more contextually savvy, they are more accessible and connective with their followers. They are also more likely to engage with their followers through comments, messages, and likes. So when a micro-influencer posts about your Amazon store or products, their followers will be more likely to notice, ask questions, or even click to learn more, and are more likely to make a purchase. 3. The target audience is more specific Although micro-influencers have much smaller followings than celebrities, their followers are not only more engaged, but also more regular. Therefore, one of the main benefits of working with micro-influencers is that you can find people who already have a following from the exact audience you want to target. Don’t underestimate the impact that Amazon influencers can have on your brand’s products, but don’t rely on one channel for all your products. It is correct to improve your sales ranking through a series of combined activities, including advertising, on-site and off-site activities, celebrity live broadcasts, celebrity videos and celebrity posts. I believe these can bring you more traffic and orders. How to become an influencer?
Influencers must have a certain scale of fans on platforms such as TikTok, YouTube, and Instagram. The number of fans of influencers ranges from tens of thousands to hundreds of thousands. They must be officially reviewed and certified by Amazon before they can enter Amazon. The relationship between Amazon influencers and Amazon is a cooperative relationship, and Amazon relies on certified influencers to create a large number of videos to enhance the customer shopping experience. Amazon influencer accounts can create videos for any product and any category of product. |
