Founding Origin

John Lewis is a high-end department store chain from the United Kingdom, part of the John Lewis Group .

The first John Lewis retail department store was opened by founder John Lewis on Oxford Street in London in 1864. John Lewis Oxford Street store started as a cloth business and opened its second store " Peter Jones " in Sloane Square, London in 1905 , which was managed by John Lewis ' son John Spedan Lewis .

Product Categories

Men's and women's clothing, children's clothing, cosmetics, home furnishings, electronic products, toys, sports and leisure equipment, etc.

Development History

Since 2007, John Lewis has produced a Christmas advert every year, which is broadcasted in major media outlets across the UK during the Christmas season. With its unique creativity, heartwarming plot, excellent production standards, and top-notch music accompaniment and performance, John Lewis' Christmas advert has become something many British people look forward to every Christmas.

In 2008 , John Lewis obtained a royal warrant, which means that the goods in their store will also be purchased by the British royal family.

At the end of 2011 , John Lewis began to provide consumers with internet access services in its stores.

Many of John Lewis's measures to cater to consumers are derived from the collection and analysis of customer purchase data, from which changes in customer purchasing patterns and trends are summarized and explored. Since 2013 , John Lewis has not only used this data itself, but also produced a book called "How we shop, live and dress "   The consumer insight report of the China Consumer Information Network (CNS) is published to the public once a year.

In 2014 , John Lewis was named the UK's best mobile retailer by digital marketing company EPiServer .

In August 2014 , John Lewis cancelled this benefit for everyone, citing the approaching Christmas season and the need to avoid overcrowding in the store. Instead, it distributed the benefit based on customers' consumption frequency, amount, preferences, etc.

In January 2015 , "My Waitrose " cardholders who previously enjoyed free coffee were also subject to restrictions: if they wanted to enjoy free coffee in the in-store cafe, they needed to first purchase a sandwich or cake or other food ; this restriction did not apply to purchases at self-service coffee machines.

Take the 2015 " Man on the moon" John Lewis Christmas advert as an example. This advert cost 1 million pounds (about 9.7 million yuan) to produce. Its topic marketing plus the diffusion power of the Internet have long exceeded the revenue of the ad itself.

References