Orders continue to slash! A large number of listings have gone to waste, and sellers are left with millions of inventory hanging!

Not long after September began, Amazon started to cause all kinds of trouble.

Since September 1, Link's orders have continued to drop precipitously. On September 1, product orders were halved from 300 orders per day to 150 orders. On September 2, orders were halved again to only 70 orders. After that, orders continued to drop, and by September 3, there were only 30 orders left.

As orders continued to halve, Link's ad click-through rate dropped from 1% to 0.15%. Exposure did not decrease, but the click-through rate continued to decline. The decline in ad exposure brought about a chain reaction, and Link had no choice but to raise the ad bid, resulting in higher and higher ACOS, but the effect did not improve.

Prime Day in October is coming soon, and Link is very worried. He doesn’t know whether the orders can return to normal before the peak season arrives, and whether this year’s peak season can rise again.

"Amazon's orders are falling off a cliff every day. The product has no off-season or peak season. From the initial 300 orders, it dropped to 150 orders, then to 70 orders, and then to 30-40 orders, a 90% drop. The exposure has not decreased, but the number of clicks is getting fewer and fewer. The cost is getting higher and higher, the ACOS is soaring higher and higher, and the US dollar exchange rate is getting lower and lower, and it is about to fall to 6.5. Amazon's orders have dropped off a cliff.

It is understood that this situation is not an isolated case. Since August, many sellers have reported that orders have dropped sharply, breaking historical lows every day. By September, the price had dropped to the point where people were questioning their lives.

Prime Day in October is coming soon, and sellers are very worried. They don’t know whether orders can return to normal before the peak season arrives, and whether this year’s peak season can rise again.

Like the sellers mentioned above, there are too many sellers whose orders have been cut in half.

There are even worse ones, they get zero points directly...

As the peak season approaches, Amazon has started deleting reviews again. Recently, many sellers reported that their reviews were deleted, and the reviews of several products were even completely deleted. Moreover, it was not just fake reviews, but also real reviews that were deleted.

This is not the first time that Amazon has deleted reviews, but this time it was a bit harsh.

According to foreign media reports, an investigation conducted by the Financial Times analyzed the behavior of the UK's top reviewers and found that they profited from leaving positive reviews. Recently, Amazon UK deleted more than 20,000 suspicious product reviews posted by its UK reviewers.

It is reported that among the top 10 British reviewers on Amazon, 9 gave five-star reviews to some Chinese brands' products, including Justin Fryer, the number one reviewer on Amazon UK.

In August alone, Fryer reviewed products worth £15,000 (about $20,000) ranging from smartphones to fitness equipment, leaving an average of one five-star review every four hours, with most reviews being for products from Chinese companies. After being exposed, he deleted his Amazon review history.

In addition to the UK, Amazon has also deleted thousands of positive reviews invited by Facebook groups.

About 80% of the products in exchange for positive reviews in these Facebook groups come from China, and of the product reviews they monitored, about a third were deleted by Amazon, most of which were five-star reviews.

In addition to deleting reviews, a large number of sellers’ listings were delisted at the beginning of September.

Recently, the hair removal device category was suddenly hit by a "massacre", and almost all of the top 100 BestSellers were turned into dogs, causing a lot of wailing.

Regarding this incident, some sellers believe that it is a platform bug or product infringement, while others believe that it may be a product non-compliant, but according to people familiar with the matter, it was judged to be a medical device and requires FDA certification. However, so far, there has been no direct news indicating that it was caused by the non-compliance of the hair removal device, and Amazon has not made an accurate statement.

In addition to the hair removal device category, a large number of sellers’ products that were sold well were listed as pesticides, and their listings suddenly turned bad without any warning. It is understood that among the sellers whose products were listed as pesticides, many sellers believed that there was no problem with the products they sold, so they all believed that Amazon had misjudged them.

It is reported that a seller suffered heavy losses due to this incident. The seller said that the keyword was misjudged as pesticide, and most of the products in the store were affected. He did not receive any notification emails, and the links were directly removed from the shelves. There are still millions of stocks, most of which are seasonal products.

Many of the products that were identified as pesticides were caused by sensitive words. Here, the editor summarizes the latest sensitive words for pesticides for reference:

Sellers who have been affected can first check whether there are sensitive words in the product information (title, pictures, five points, product description, etc.). If there are, delete the sensitive words directly and re-upload the listing. When modifying, you must use a template. If there is a problem with the template, you can contact Amazon customer service.

A large number of reviews were deleted, listings became unsold, orders were cut in half, and the exchange rate dropped... Sellers are having a really hard time at this time. One Amazon seller joked: "I'm running in a desperate situation. I'm afraid that selling noodles online for 10 yuan a serving will become a reality..."

Fortunately, Prime Day is approaching, sellers must hold on!

(Source: SellerGrowth )