Amazon coupon promotion, do you know how to use it effectively?

On Amazon, coupons are a powerful promotional tool to increase product sales during Black Friday and Cyber ​​Monday. However, during every Amazon peak season promotion, many sellers often fail to set up coupons properly, resulting in poor promotion results.

So, how can we set up an efficient coupon promotion during the peak season? Today, I will share with you some tips on setting up coupons during the peak season:

Let’s first look at the features of coupons:

01. Budget for coupons

The amount of the coupon budget is:

Estimated promotion quantity*(promotion discount amount of a single item + 0.6 USD)

For example, if the product price is $20, the coupon promotion discount set during Black Friday and Cyber ​​Monday is 20%, and the expected number of coupon promotions is 200, then the total budget for coupons should be:

200*(20*20%+0.6)=920 USD

Because coupons are used to purchase goods before they are spent, we can set a higher number of promotions to avoid the coupons being removed from shelves too early due to insufficient budget during the promotion period. (Off-site vx: zwjyz66)

02. Discontinuation of coupons

There are three situations in which coupons can be stopped:

The first one is that the promotion period has expired.

After the promotion period expires, the coupon can no longer be used;

The second is that the budget is spent

When the coupon budget consumption reaches 80%, it will no longer be displayed;

The third type is artificial stop

If due to special circumstances we need to stop the coupon, then:

On the US and Japanese sites, coupons that have been received will expire after 30 minutes;

On the European site, coupons that have been received can still be used before the end of the promotion date.

03. Overlay of coupons

Coupons can be combined with other ongoing Amazon promotions. When setting them up, you must pay special attention to the following:

Other Amazon promotions that can be superimposed include: flash sales, seven-day flash sales, member-exclusive discounts, product promotion codes, and product promotion prices, etc.

04. The effect of using coupons

After setting up a coupon promotion, we must check the effectiveness of our coupon usage.

In the background coupon usage details, if the number of people who have redeemed the coupon accounts for more than 30% of the total number of people who have received it, it is a good coupon promotion;

If this ratio is lower than 30%, it means that the current promotional effect of the coupon cannot impress buyers to make a purchase, resulting in buyers not intending to use the coupons after receiving them.

Amazon Seller Promotion Tips

1. Use single-use codes for high discounts

If Amazon sellers do not want to sell all of their products at a discount, they should set up single-use codes.

Group (multi-use) codes are coupon codes that can be used repeatedly. These coupon codes are often shared by Amazon sellers on deal sites and social media, especially when Amazon sellers are offering big discounts.

Amazon sellers’ competitors can also use these coupon codes to buy all of the seller’s product inventory and even sell it to the seller at the original price.

2. Set the maximum order quantity during big promotions

(1) Even single-use codes can be used to purchase multiple products by default. This code can only be used once, but it does not mean that the buyer cannot purchase 9ExgcPw9 products in the same order.

(2) If the coupon code offers a 30% discount, it means that the customer gets 99 items at a 30% discount.

(3) The solution to this problem is that if Amazon sellers are running high-discount coupon codes, they should set a maximum order quantity for the product from Amazon Seller Central. This will limit the maximum number of units that buyers can purchase in one order, meaning that competitors cannot buy and resell all of the seller’s inventory.

FAQs about coupons

Q: How long does it take for a coupon to be effective?

A: Generally, it will take effect about 6 hours after submission, except in special circumstances.

Q: Will coupons affect the Buy Box?

A: It will not affect the Buy Box

Q: To get the coupon, do the products need to be delivered by Amazon Logistics (FBA)?

A: No, the delivery method will not affect your eligibility for coupons.

Q: Some of the items in my coupon are banned, what should I do?

A: If an Amazon product loses coupon eligibility for some reason after the coupon is activated (low inventory, product rating, etc.), the coupon will be prohibited for that product.

Q: My coupon is active but I want to change the discount amount, what should I do?

A: Once a coupon is activated, only the duration extension and budget increase are allowed. If you want to make other changes, you need to cancel the existing coupon and create a new one.

Q: Can the coupon be used for products that have been included in flash sales or promotions?

A: Yes, coupons can be used for products that have been included in flash sales or promotions, but it is not recommended to use them at the same time to avoid consumer confusion.

Q: I created a coupon for a product, but I can't see the coupon on the coupon homepage or in the search results?

A: If there is a Buy Box, the coupon will be displayed on the coupon homepage and search results. If there is no Buy Box, the coupon will only be displayed on the seller's quotation page.

Q: If I edit a coupon after submitting it, will it reset to 6 hours?

A: Yes, the coupon will be activated 6 hours after editing. If you want to extend the duration or increase the budget after it is activated, the changes will take effect immediately.

Summarize

To set up an efficient peak season coupon promotion during Black Friday and Cyber ​​Monday, we recommend that you do the following:

1. Set a sufficient budget for coupons;

2. For products that did not participate in flash sales during Black Friday and Cyber ​​Monday and did not set member-exclusive discounts, set up coupon promotions to avoid promotion duplication;

3. After the coupon is set up successfully, check the coupon collection and redemption status in time. If you find that the promotion effect is not good, make timely adjustments.