Basic Introduction

CAFE24 covers more than 4 million users in South Korea ( South Korea's total population is 50 million ) , of which more than 70% are clothing websites. For example, STYLENANDA , AURA-J , CHEERYSPOON, etc., which are well-known to Chinese consumers, are all merchants under CAFE24 . Outside of South Korea, CAFE24 mainly helps brands build overseas official direct shopping websites in Chinese and English.

Currently, Cafe24 has 1.6 million global online store customers and a total of 5.5 million member accounts, making it a trusted global e-commerce platform in the online business field.

Service Introduction

Café 24 provides various e-commerce platform services, including helping to design online stores and operate websites. The number of Korean online stores stationed on this e-commerce platform accounts for 40% of the country’s total .

In China

CAFE24 mainly operates Korean brands in China through Chinese websites and flagship stores. For example, 66girls and MXXM Ⅸ X have set up Chinese official websites; LG Health Life and Stylenanda have flagship stores on JD Global Shopping; in addition, CAFE24 has its own flagship store on Tmall International, selling 20 brands including Uptown Holic , Remember Click , Inkball , Goosing , Goodies Darkvitory , Yubsshop , etc.

Platform Features

There are many products with excellent styles, designs or quality on Korean online stores. These products have also received good responses in overseas markets. However, if these companies want to directly conduct cross-border e-commerce sales, it is difficult to independently carry out many links such as translation, logistics, and settlement. Therefore, cafe24 provides these companies with one-stop agency services such as translation, logistics, and settlement, and through cooperation with local Chinese companies such as Alibaba, it provides cafe24 client companies with a variety of services such as sales and operation agents. It has provided great help for client companies to successfully enter overseas markets.

Cafe24 Competitive Advantages

Cafe24 's competitive advantage is that it has more than 100 global partners, including Facebook , Google, Amazon, Rakuten, Alibaba, PayPal and SoftBank . The company also operates its own e-commerce application market Cafe24 App Store and online store theme store Cafe24 Design Center.

Corporate Culture

Goal: Global Success Partner

Mission: To lead the global online business ecosystem with cutting-edge e-commerce platforms

Values: respect, trust, innovation, systematization

Development History

In 1999, Xinrui Internet Co. , Ltd. and its affiliated research institute were established.

In 2000 , the cafe24 brand was officially established .

In 2002 , Cafe24 launched the " Hosting Center " service .

In 2003 , Cafe24 launched the " Online Store Center " service .

In 2004 , Cafe24 launched the " Design Center " service .

In 2006 , Cafe24 launched the " Marketing Center " service .

In 2012 , Cafe24's " Smart Design " service was launched, a Japanese (Tokyo) legal entity was established, and an MOU agreement was signed with Yahoo Japan .

In 2013 , Cafe24 won the 8th Korea Internet Award - " Korea Internet Promotion Agency Award " and the title of "2013 Best Company to Work For " sponsored by the Korea Chamber of Commerce and Industry in Seoul .

In 2014 , Cafe24 signed an MOU agreement with Mogujie and an MOU agreement with Alibaba .

In 2015 , Cafe24 signed MOU agreements with Alipay epass , JD.com, Japan's Rakuten, Lazada and Vipshop .

In June 2016 , Cafe24 , South Korea’s largest e-commerce platform , announced that it would cooperate with Tmall Global to jointly provide “official website joint purchase” services for various online shopping malls in South Korea.

On July 29 , 2016 , cafe24 announced that it would set up a branch in Taipei, Taiwan.

In August 2016 , cafe24 announced the establishment of a branch in Fukuoka, Japan.

In 2016 , Café 24 had sales of 101.8 billion won.

In 2017 , the company name was changed to Cafe24 Co. , Ltd.

In 2019 , Cafe24 connected to Google PWA·AMP technology , signed an MOU with Japan's LIST Shop , signed an MOU with Facebook's Asia Pacific Regional Headquarters (APAC) , signed an MOU with Taiwan's FamilyMart , and signed an MOU with the Seoul Metropolitan Transportation Corporation .

References