I believe that clearing inventory is a difficult problem for every seller and it is also a hurdle that is difficult to avoid. If you fail to select products, you will have to face clearing inventory. But how can we clear the goods to avoid losses? How can we clear the goods more efficiently? This is a question. Let me list them for you today. 1. On-site promotion Price reduction is the most common way to clear inventory. When the price is lower than that of competing products, the platform will give some traffic, and product sales will also increase relatively, thus achieving the purpose of clearing inventory. However, for products with relatively low demand, price reduction promotion may not work. 2. Buy One Get One Free This type of discount can be set up like this: when customers buy new products, they can enjoy high discounts on inventory products, and new products can drive inventory clearance. The premise is that there is a connection between our inventory products and the new products on sale. 3. In-site flash sales Lightning Deals are the fastest way to clear inventory. Try to set the maximum discount at one time to clear inventory. You can apply for Lightning Deals only if your listing star rating and product meet the Lightning Deal conditions. But the cost is too high and needs to be carefully considered. 4. Off-site traffic diversion You can use websites or Facebook groups other than the Amazon platform to conduct off-site promotions. Many people outside the site are still very concerned about prices and the resources of service providers. I recommend an off-site service provider that I often use. (WeChat: ckr410718) 5. Multiple traffic channels Transfer your inventory to e-commerce platforms such as eBay, wish, Shopify or Groupon for sale. You can also clear your inventory on Instagram Shopping or Facebook. Selling on other platforms often brings unexpected gains . Currently, the most commonly used platform is eBay. 6. Online influencers promote products Similar to the domestic TikTok, live streaming is very efficient in clearing inventory, but live streaming sales abroad is not yet very mature, but it is definitely a track with great potential in the next five years. 7. Offline Sales If online discount sales don’t work, you can also consider offline wholesalers. You need to find resources yourself. The price you sell to offline wholesalers is usually very low, usually around 10% to 30% off, but this can also help you recover some losses. (At the end of this article, I will provide the service provider resources that I often work with for this reliable resource) 8. Disposal of Products For products that really cannot be sold, or if the product value is not high and the quantity is small, you can choose to destroy them all. This can reduce storage fees on the one hand, and provide more space for new products to be put into storage on the other hand. However, once they are destroyed, it will be a direct loss. The above 8 methods are all to try to recover losses, but no matter which type of promotion, it will reduce profits or even make losses. To solve the problem of inventory backlog, you still need to make a good plan when selecting products and avoid inventory backlog as much as possible. Finally, let me tell you how to avoid inventory backlogs when selecting products. For seasonal products, you should make an estimate of the product sales cycle and daily sales amount. When novices stock up during the peak season, it is recommended that the stocking quantity be lower than the estimated sales volume. This can avoid inventory backlogs caused by market competition to a certain extent. For products with lower demand, you can refer to the sales of competing products and your current dynamic average daily sales to determine it. When preparing goods, factors such as the product's order cycle, order funds, delivery method, delivery time, freight cost, average daily sales volume, etc. should be considered. Every time you select products, you need to conduct an evaluation. You cannot just buy as much as you want. Purchasing based solely on your feelings will result in inventory backlogs, which is not worth the effort. |
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