Four consumer trends you should pay attention to

In 2022, as the pandemic continues, health and personal care products are what consumers need, and more and more consumers pay more attention to their health. At present, the global health industry has reached 4.5 trillion US dollars. 68% of consumers said they look forward to self-improvement in 2022.

At present, the field of self-care has developed to include cooking, meditation, sleep quality testing, sports and leisure, etc. Product selection analysis shows that household equipment such as light therapy devices, skin care products, fitness equipment, smart toilet seats, meditation bowls and other products will become popular.

The prolonged COVID-19 pandemic has increased consumers' desire to go out. While taking into account epidemic prevention needs, consumers are very interested in outdoor activities.

Camping products such as tents, camping tables and chairs, sleeping bags, gas and cooking utensils, as well as healthy and environmentally friendly transportation tools such as bicycles and electric bicycles are popular among consumers. In addition, derivative products of outdoor sports are also worth paying attention to, such as roof racks, sportswear and sports shoes, protective helmets, etc.

As the trend of staying at home for longer periods of time continues, consumers' demand for upgraded and updated living environments is expected to continue.

In 2021, people have begun to adapt to and plan for a long-term home lifestyle. Consumers are eager to have a home environment that truly represents their unique personality, so personalized lamps and fashionable, practical and personalized home and furniture products are becoming the current popular trend. Data shows that home accessories will maintain a compound annual growth rate of 4.8% during 2021-2026.

Data shows that 67% of American consumers hope to spend more time with their families in 2022, and the demand for home entertainment equipment will increase. The demand for electronic devices, garden supplies, parent-child toys, party supplies, etc. will increase.

As overseas consumers become more rational in their online shopping behavior, they will pay more attention to and demand more brands. The brand itself will greatly influence consumers' willingness to shop online. While seizing market trends, cross-border e-commerce companies need to speed up the establishment and improvement of their own brands and form brand effects through effective marketing channels to gain a foothold in overseas markets.