What is worth buying? What is worth buying review

1. Introduction

On July 15, 2019, Beijing Zhiyoumai Technology Co., Ltd. was listed on the Shenzhen Stock Exchange's ChiNext.

On March 18, 2021, the "New Worth, New Potential" Zhiyoumai Technology Group Strategic Conference was held in Shanghai. Zhiyoumai Technology officially released its strategy for the "Second Decade": layout of three major business sectors: consumer content, marketing services, and consumer data, to create a beautiful new consumer ecology. As the flagship product of Zhiyoumai Technology, the consumer content community "What's Worth Buying" is the top priority of "consumer content upgrade".

2. Website Concept

Every surge in Zhiyoumai’s history is related to changes in the external consumption environment.

The first wave was overseas shopping. Since 2005, the overseas shopping industry, with personal purchasing agents as the main force, has begun to emerge. By 2010, consumers' enthusiasm for overseas shopping has expanded from the earliest luxury goods and milk powder to all categories, and created cross-border e-commerce sales of about 1 billion yuan. However, the scarcity of high-quality goods and high-quality content gave Sui Guodong an opportunity. He published high-quality and low-cost purchase channels through his personal blog, thereby gathering the first batch of fans.

The second wave of change that followed was the contentization of e-commerce. The rise of e-commerce platforms has led to an explosive growth in the scale of SKUs that consumers can access. The consumer market at that time has evolved from the earlier scarcity of goods and content to the overflow of goods and scarcity of content. The main contradiction has shifted to the imbalance between the flow of goods and the flow of content. This background has not only promoted content e-commerce, but also made the value of the Zhiyoumai platform perceived by more consumers. In just a few years, What’s Worth Buying has transformed into a content community with hundreds of thousands of users, and contributed a GMV of up to 2.113 billion in 2015.

The latest wave is the rise of new consumer brands and live streaming sales. The collective rise of new consumer brands has led to an overflow of goods, while short videos and live streaming sales have expanded the supply of content. Behind the apparent prosperity, consumers are trapped in the quagmire of oversupply of goods and content. It is becoming increasingly difficult to find good products with high cost performance, which has become the voice of many consumers.

From overseas shopping, e-commerce content to new consumer brands and live streaming e-commerce, the matching of information flow and commodity flow is under pressure in the context of the overflow and even explosion of commodities and content. The development of Zhiyoumai Technology is exactly the same as the search engine that appeared at the turn of the century. They are essentially remedies for the uncontrolled connection between supply and demand. Even the latest round of strategic upgrades solves the same problem.

3. Website Channel

Home page: The ranking area displays the best prices, communities, experts, encyclopedias, and popular brand rankings to help you make quick decisions. The selected best price information flow provides value friends with comprehensive and accurate preferential price information.

Good Price: This channel speaks with price, and the discounts on products are particularly large. It brings together good prices from all channels on the entire network, allowing you to enjoy the discounts easily.

Community: A place where value friends share their shopping experiences and show off their own products. What's worth buying "life experts" often come here to tell you some knowledge that you can't learn elsewhere. Here you can see every kind of value shared by value friends. The information module in the community covers new product releases, industry trends and overseas shopping intelligence, and select information is known in advance.

Overseas Shopping Channel: Professional overseas shopping experts have collected overseas e-commerce discounted products for you and taught you the overseas shopping process step by step, so you can buy quality products around the world with confidence.

Product Encyclopedia: If you don’t understand a term, you can look it up in the encyclopedia. If you don’t know about a product or are not familiar with a brand, open the product encyclopedia to learn more about the product beyond the name.

More: If you want to explore more, finance, automobiles, travel... you can look here.

4. APP Channel

"What's Worth Buying" is driven by technology and has three major content sections: "Good Prices", "Encyclopedia" and "Community", providing consumers with efficient, accurate and professional consumption decision-making support. It has also become an important channel for e-commerce and brand owners to acquire high-quality users and expand brand influence.

Home page: The APP information is displayed in a double-column waterfall flow style, and with the support of the recommendation algorithm, it helps users achieve efficient information acquisition efficiency.

In addition to the "good prices" and "articles" information in the information flow, value friends can also see diverse content such as "encyclopedia", "product sharing" and "video".

The page layout has been optimized, the homepage icons have been streamlined, and the original "Life Channel" entrance has been moved from the bottom to the top. The Life Channel brings together offline benefits such as takeaway, catering, delivery, travel, recharge, membership, etc., and is a good helper for value friends to save money in their daily lives.

Good Price: The "Good Price Channel" still uses the original design style, which is more in line with the original usage habits of value friends and still feels familiar. It gathers discount information from the entire network and user revelations, which are authentic and credible. On this basis, it has also updated a number of convenient functions.

More scenario modules are launched. Modules such as "Limited Time Flash Sale" are displayed in the information flow. More consumption scenario modules will be launched in the future to meet the needs of different value friends.

The purchase information on the good price details page is displayed in a structured manner. Key information such as "shopping channel", "number of items purchased", and "discount type" are clearly visible.

The good price details page has richer information, including product encyclopedia, product Q&A, buying guide, and real buyer shows, to help value friends understand the product in all aspects and make quick decisions.

Encyclopedia: As the accumulation of data from Zhiyoumai over the years, the "Encyclopedia Channel" has collected nearly 10 million products and brand information, providing value friends with a reliable consumption channel and an efficient basis for consumer decision-making. In the latest version of App 10.0, value friends can still participate in the construction of the encyclopedia, making the "Encyclopedia Channel" gradually become the infrastructure for universal users in this consumer era.

The Encyclopedia Channel has added a new “Create Encyclopedia” function (upper right corner), allowing friends to share treasure brands and products anytime and anywhere.

The "Product Entry Details" has been completely revamped to aggregate product information, price guides, and word-of-mouth from value friends, clearly and efficiently displaying the necessary information for purchasing products.

The "Brand Details Page" has been completely upgraded, with brand stories, major events, official blogs and WeChat accounts, brand news, sales channels, and after-sales service as icons to help value friends fully understand brand information, a clearer product catalog, and main categories and series at a glance.

"Noun Explanation" is newly launched. Together with users, we will interpret new technologies and new concepts in the consumer world.

Community: Real consumer experts and professional and objective consumer content are the rich treasures of What’s Worth Buying. The community channel will work with creators of various content types, including long pictures and texts, short content and videos, to create an open and real communication platform and build a community home.

The "Show Your Stuff" module has been upgraded to bring lighter, shorter and more flexible content, and you can also publish videos.

The "Daily Value Selection" and "Hardcore Journal" content columns are launched, bringing together good content from the community and showcasing real consumer experiences.

A new "Expert List" has been added, and the list of outstanding authors is updated in real time, allowing everyone to get to know more outstanding experts.

Personal Center: What’s Worth Buying has focused on creating a new “Creator Center”. Community creators have grown together with What’s Worth Buying for many years and are the solid force behind What’s Worth Buying. What’s Worth Buying provides generous traffic and material rewards to support outstanding creators, improve the incentive system and growth path, initiate continuous lifestyle exclusive activities, provide creators with more opportunities to communicate and cooperate with brands, and provide creators with personalized talent lists and a variety of creative tools.

5. Website push

Mobile client: The mobile clients of What’s Worth Buying mainly include iPhone client, iPad client and Android client.

Browser plug-ins: Browser plug-ins include Chrome push plug-in, Firefox push plug-in, and What’s Worth Buying × Sogou 315 Anti-Counterfeiting Special Edition Browser.

6. Membership System

The membership level is determined by the experience points gained by users during the use of the What's Worth Buying app and website. There are 8 levels of membership. The higher the level, the more benefits you enjoy. You can upgrade when you reach the corresponding threshold of the level. There are multiple ways to gain experience points. Users can gain experience points through shopping, publishing news, publishing articles, and interacting with content, thereby upgrading their levels.

Members have exclusive rights, including welfare rights and functional rights. Welfare rights are released every week, and e-commerce shopping, big-name supermarkets, food delivery, hotel travel, audio-visual entertainment and other rights are available. V5 and above can also enjoy more advanced benefits, such as large coupons, shopping gift packs, etc. In addition, exclusive rare expressions, avatar frames, welfare peripherals and other functional rights can all highlight the membership status.

7. Website Growth

On June 30, 2010, the What’s Worth Buying website was established.

In November 2011, Beijing Zhiyoumai Technology Co., Ltd. was established.

On August 22, 2012, the "Discovery Channel" was launched as a supplement to the preferential selection and with more information.

On March 21, 2013, the online shopping product sharing platform “Shaowu Plaza” was launched.

On June 9, 2013, What’s Worth Buying improved the column for netizens to submit their contributions and launched the “Experience Box” for sharing online shopping experiences.

On October 24, 2013, as one of the first consumer platforms in China to introduce overseas shopping to users, What’s Worth Buying began to operate overseas shopping information independently and launched the “Overseas Shopping Zone”.

On April 2, 2014, the "Information Center" focusing on consumer news was launched.

On June 30, 2014, the "Consumer Crowd Testing Platform" was launched, which enables crowdsourcing testing of products through the form of merchants submitting test products and users trying them for free and submitting test reports.

In 2015, it won the Best Startup Company of the Year in Sina Technology's 2014 Annual List.

On April 23, 2015, the original Product Exhibition Plaza and Experience Box were integrated, and the new UGC channel “Zhi Ke Original” of What’s Worth Buying was launched.

On May 8, 2015, the new shopping and consumption decision-making platform “Product Encyclopedia” launched by What’s Worth Buying was made public, and the second-level domain name wiki.smzdm.com was activated at the same time.

On May 14, 2015, the first independent tool app of What’s Worth Buying, Shoe Size Assistant, was launched.

In January 2016, it received RMB 100 million in financing from Huachuang Capital.

On May 21, 2016, What’s Worth Buying’s “Value Friends Festival” was held.

In January 2017, “What’s Worth Buying” was selected as one of the first batch of WeChat mini-programs.

In May 2017, the second "Value Friends Festival" was successfully held.

In August 2017, it was shortlisted as an e-commerce demonstration enterprise by the Ministry of Commerce.

In July 2019, Zhiyoumai (300785.SZ) was successfully listed on the Shenzhen Stock Exchange.

In February 2020, the "Mask Zone" was launched to help users solve key material problems in epidemic prevention.

June 2020, 10th anniversary celebration.

In November 2020, it was selected as the second batch of digital commerce enterprises by the Ministry of Commerce.

In December 2020, it completed a refinancing of RMB 728.5 million.

On March 18, 2021, the "New Worth, New Potential" strategic launch conference of Zhiyoumai Technology Group was held in Shanghai.

On March 25, 2021, version 10.0 of What’s Worth Buying App was launched.

8. Website executives

On March 30, 2020, Beijing Zhiyoumai Technology Co., Ltd. held the 14th meeting of the second board of directors and reviewed and approved the "Proposal on the Appointment of Chief Executive Officer", appointing Mr. Sui Guodong as the company's chief executive officer.

From October 2015 to present, Sui Guodong has served as the chairman of Beijing Zhiyoumai Technology Co., Ltd.