What is UGREEN Technology? UGREEN Technology Review

Founder Introduction

Zhang Qingsen, the founder of GreenLink Technology, came to Shenzhen after graduating from university in 2007 and joined a Hong Kong-funded enterprise to engage in foreign trade business. He resigned in July 2009 and embarked on the road of entrepreneurship at the age of 26.

The "Ugreen" brand was founded in 2011.

introduce

Ugreen products actively develop cooperation with domestic and international platforms under the brand of "Ugreen". Domestically, they mainly cooperate with mainstream platforms such as Tmall and JD.com, and internationally with platforms such as Amazon\ebay\wish\Aliexpress. The company's products are marketed in China, Germany, France, Italy, Spain, the United Kingdom, the United States, Japan, Mexico, Canada, Brazil, Russia, Southeast Asia, South America and other countries and regions, and have accumulated a good reputation.

Product Type

Mobile phone accessories: USB Type C, MFi Apple mobile phone data cable, Android mobile phone data cable, OTG series, mobile phone holder, tempered film

Smart charging: mobile power bank, USB charger, QC2.0/3.0 fast charging, wireless charger, PD fast charging, smart power strip

Apple accessories: Lightning accessories, Mini Displayport accessories

Computer wiring: Type-c accessories, HDMI high-definition cable, HDMI converter, HDMI distributor/switch, DVI/VGA series, Displayport series, USB HUB hub, USB extension cable

Car accessories: car charger, car holder, AUX audio cable

Audio and video cables: adapter cables, audio cables, video cables, USB sound cards

Creative accessories: mobile game controller, mountain bike stand

Bluetooth devices: receiver, transmitter

Development History

UGREEN was established in 2009. Its initial business was OEM & ODM for major international brands, with customers mainly from the United States, Germany, Europe, Japan, etc. The cooperation with excellent brands laid the foundation for UGREEN's high demand for product quality.

In 2010, the OEM business developed steadily. In the field of digital accessories, the UGREEN team has accumulated solid experience in product design, quality control, and supply chain management, and its products have won the trust of a large number of international customers.

In 2011, the "UGREEN" brand was founded and entered the domestic e-commerce platform Tmall. Within one year, it became one of the top sellers in the digital accessories category of Tmall.

In 2012, the UGREEN brand entered JD.com and became the number one in online audio and video cable sales.

In 2013, UGREEN continued to expand the design and production of mobile charging, Apple peripherals, safety power strips, car peripherals, and computer peripherals. While developing well online, it also increased the layout of offline traditional distribution channels. Distributors are spread across major provinces and cities across the country, forming multi-channel user coverage online and offline.

In 2014, UGREEN brand expanded globally and entered international platforms such as Amazon multi-country sites, AliExpress, eBay, and Wish, and its business expanded to more than 200 countries and regions around the world.

In 2015, UGREEN continued to expand its product categories, followed industry trends, and launched a variety of new products: smart hardware, wearable products, Type C series products, etc.

In 2016, new higher quality products such as aluminum shell fever models and metal fever models were added to the entire product category, laying the foundation for UGREEN's quality accessories; on Double Eleven Day in 2016, it won a great success in both reputation and sales.

In 2017, UGREEN launched a series of heavyweight products such as mobile power supplies and video converters; continued to upgrade existing products and won the support of more and more users. At the same time, UGREEN accelerated the internationalization of the brand. The UGREEN Tmall team achieved sales of 10 million on Double 11.

In 2018, UGREEN began to develop KA channels and established good relationships with industry-related customers! UGREEN established its own intellectual property system and implemented multiple projects; at the same time, it made a good start in the development of new cross-category products. The UGREEN Tmall team achieved sales of 16 million on Double 11, achieving a double harvest of word-of-mouth and sales.

Corporate Culture

Mission: Create value for users, contribute to social development, and enhance employee happiness;

Vision: To become a valuable and warm global brand;

Values: user-centric, sincere and dedicated;

Business philosophy: Through continuous optimization, gradually build an efficient and vital organization, strive for and create opportunities to provide users with valuable products and services, so as to obtain reasonable returns.

Awards

In 2017, the JD Service Express 2017 Merchant Recognition Conference was grandly held on December 28. As one of the partners of the Service Express, UGREEN Technology was successfully shortlisted for the 2017 Outstanding Merchant Selection and successfully won the first place in the Home Appliance Division!

At the 2018 Alibaba Golden Bull Award Ceremony, UGREEN, as a representative of high-quality merchants that work closely with AliExpress, won the 2018 Alibaba Small and Medium Enterprises "Golden Bull Award"!