Amazon is hammering on listing renovation! Even if the store is closed, it still needs to dig out the service provider

Something very serious is happening recently. Amazon has begun to crack down on listing renovations. Not only will the store be closed and products deleted if they are found, but Amazon will also take the initiative to conduct fishing enforcement, requiring sellers to provide service providers in exchange for store unblocking!

We have always said that refurbishment is a major violation, and it is often included in various crackdowns. However, because Amazon does not have a targeted policy for refurbishment, the reasons often given for closing stores are abuse of variants, etc. Everyone knows the severity of the punishment for abuse of variants. If it is not serious, you can file a complaint and the store will be back.

However, the email sent to sellers this time when the store was closed was different. It directly classified the refurbished listings as " transferring inventory between ASINs ", which is a special crime for refurbishment. The punishment and the difficulty of appeal have been raised to a higher level. In addition, the email also requires sellers to provide information and materials of third-party service providers who help sellers complete this operation.

This treatment is definitely at the level of fake orders. In the past, I could only see Amazon sending phishing emails to sellers to expose fake order agencies. Today, I actually saw a phishing service provider. I have never seen such a thing before. This indirectly reflects that the refurbished listings may cause considerable problems for Amazon's inventory management system. Don't run into this trap recently, and don't use refurbished services in the near future.

To put it bluntly, refurbishment is actually to remove the negative reviews on the original variant. When a listing has too low a review or performs too poorly, the seller really has no confidence in promoting the product, and usually thinks about re-listing it. The seller is faced with operations such as relocation and re-labeling. Similarly, sellers who are forced to remove ASINs from Amazon and need to re-list them also need to change the label and re-enter the warehouse. There is no problem with this operation, which is in full compliance with regulations. The only disadvantage is that it is too expensive. Refurbishing a listing is a 0- cost re-listing routine. Therefore, although we have been emphasizing that refurbishment is dangerous, this operation is still often used by sellers. Especially when Amazon took a big hit last year and severely investigated a wave of fake orders and closed tens of thousands of stores, several methods of manipulating reviews, including fake orders, are now more or less afraid to make big moves. Renovation has become one of the few means that have not caused any major incidents. As a result, this time it was officially targeted by Amazon.

Amazon's crackdown on refurbished listings is also a further crackdown on review manipulation, which is why the penalties are much stronger this time, and the penalties are the same as those for double-brushing. So focusing on the refurbished listings is just a symptom. Amazon is likely to have other crackdowns on fake orders and review manipulation recently, such as picking up zombie listings, abusing variant merging, rating, QA, and review-free listings, which are all high-risk operations.

However, unlike the second brush, Amazon is dealing with a new situation this time, and may leave some room for appeals and unblocking of funds. Based on this situation, Teacher Alice also gave you some ideas from the aspects of blocked store trademarks and frozen balances. You can scan the QR code to enter our Knowledge Planet to view the specific content!

PS. "Knowledge Planet for Cross-Border Travelers" is a paid Amazon Q&A and experience-sharing circle that we have built for more than two years. It currently has 500+ essential content and 1,200+ high-quality Q&A. You can find multi-faceted solutions to operational problems here.