The employment situation this year is extremely severe. Even in the "golden March and silver April" recruitment season, it did not bring the expected prosperity, but was jokingly called "copper March and iron April", reflecting that this year's job market is far less lively than in previous years .

According to data, the national urban surveyed unemployment rate reached 5.3% in the first half of 2023, and the unemployment rate among young people aged between 16 and 24 was as high as 21.3%, equivalent to one in five young people being unemployed.

According to online interview data, relevant experts mentioned that the recruitment demand of enterprises this year has dropped by about 30% compared with last year .

Amazon operations job search is difficult

Although Shenzhen has always been an important gathering place for e-commerce talents, there are also a large number of cross-border e-commerce operators who cannot find jobs.

Some operators even sit in rented houses in urban villages all day long, browsing recruitment apps while complaining about their job-hunting experiences on major social media platforms.

According to an Amazon operator, the job search situation in the cross-border e-commerce industry is indeed very severe this year. Some companies seem to be recruiting a lot of people, but after actually going there, I found that they don’t need that many people at all;

There are also some companies that post recruitment ads for Amazon, but during the interview they tell you that they need operators for other third-party platforms; and some companies offer very low base salaries.

According to Zhaodanmao's online data survey, a large number of cross-border job seekers have stated that after submitting hundreds of resumes and getting a few interviews, they worked hard to complete the interviews, only to find that they received no more news from the HR department.

Cross-border e-commerce industry reshuffle accelerates

As we enter the peak recruitment season, many cross-border people are submitting resumes between different companies and running around for interviews and job searches.

In Guangzhou, an operator has communicated with the personnel of nearly 30 cross-border related companies, but still cannot find a suitable position. "I have five years of operation experience, have worked on multiple categories, have experience in hit products, and my goal is to earn 10,000+. So far, all the companies I have met have low salaries and high requirements, and many of them are companies that people say they should avoid."

In fact, most operators do not want to take the risk of job hunting. A seller revealed that among the job seekers interviewed this year, nearly half were forced to leave because their previous companies owed them wages or commissions. An old Amazon seller who has been in the industry for 11 years has a direct feeling that it is getting harder and harder to run a business. He believes that it is more important to understand the recruitment environment of the Amazon industry and the current situation of peers. The company has been interviewing since the beginning of the year. From what we have learned so far, the days of peers are not too good.

The industry reshuffle is accelerating, and companies with hiring needs are quickly screening talents. March and April should be the peak season for recruitment, but sellers report that the market is even bleaker than before the Spring Festival. One seller said bluntly: "During the Spring Festival, the number and quality of recruiting for the same position were much better than in March. So many companies are recruiting, but how can there be so many excellent people?"

In fact, many sellers have also discovered that after the cross-border e-commerce industry experienced a reshuffle, the demand for operations positions has also undergone tremendous changes. Especially with the advent of the full hosting and AI era, more and more operations are facing elimination.

What kind of cross-border operations are needed in 24 years?

Under the current circumstances, job seekers who are interested in refined operations still have opportunities. But for operations that focus on distribution and black technology, finding a job is as difficult as climbing to the sky.

Some operators revealed that they were previously engaged in distribution operations and now want to switch to refined operations. However, the road to transformation is not easy, because many companies are not interested in candidates with distribution backgrounds, and some companies even clearly stated in the recruitment requirements that "distribution experience is not considered."

In addition, people engaged in black technology operations also face the same dilemma.

Currently, the cross-border market pays more attention to refined operational capabilities. This change means that technological advantages alone can no longer meet the needs of companies, and more comprehensive and in-depth operational management capabilities have become the new standard.

Therefore, the situation is not optimistic for those engaged in distribution, black technology or inexperienced operators, as they lack competitiveness in the cross-border job market.

Why does this happen? Mainly because many companies are moving towards refinement, they have reduced the salary level for operations, but require operations to have higher comprehensive capabilities.

Therefore, if Amazon operations want to continue to develop in this industry, it must continue to learn and practice to improve the capabilities required for the development of industry trends.

Only in this way can cross-border e-commerce operations maintain their competitiveness in the fierce competition and avoid being eliminated!