A mistake in operation led to a 0 yuan purchase! A loss of 180,000 in 1 hour!

During the two-day Prime Day promotion, many sellers received a surge in orders, and some sellers expressed dismay that the money they spent on advertising far exceeded the amount of orders they received. At the same time, many sellers were negligent in setting up discount coupons improperly, allowing consumers to shop at “zero cost” and causing themselves to suffer serious financial losses!

I lost 180,000 RMB in one hour due to a mistake in setting coupons

Discount stacking settings considerations

So as an Amazon seller, you must pay special attention: Coupons and [None] type purchase discount codes will be superimposed on all other types of discounts.

Today I will explain to you which discounts can be stacked and which cannot be stacked:

1. Can be superimposed: code+coupon/LD/BD/PED/DOTD/outlets

2. Cannot be stacked: Any discount code (Amazon has cancelled the discount stacking function, such as priority discount codes, social media discount codes, unlimited discount codes), except for no code (save 5% off at xxxx)

3. Purchase discount up to 50% off, social media discount up to 80% off

4.7DD is a discount on the flash sale price

5. Prime is a discount on top of the flash sale price

6. LD is discounted at the original price (LD is only 12 hours, so it is discounted at the original price)

If a large number of zero-dollar orders are received due to a mistake in setting discounts, the remedy is as follows:

1. Quickly switch to FBM and increase product prices (these two steps are the fastest and most effective), then immediately stop discounting.

2. Find your account manager to cancel

3. Contact Amazon customer service and explain your reasons for canceling the zero-dollar purchase order. It should be noted that opening a case may not be resolved in time because many customer service staff do not have the authority to cancel orders.

Therefore, you should consider carefully when setting up promotions. If multiple promotions are in effect at the same time, it is recommended to try multiple times in the front desk to test the actual superposition. In addition, there are also some software plug-ins that can help sellers check coupon settings and reduce the probability of seller mistakes.