Terrible! A batch of accounts will be blocked due to business scope? Sellers spend over 900 million yuan on advertising in one day!

Cross-border sellers have had a tough time recently! The first thing to be affected is the skyrocketing logistics costs. US-bound e-mail has risen to 170/kg, Orange Union has risen to 185/kg, and even the cross-border final mile may be affected, because Trump asked the US Postal Service to increase prices by more than 4 times...

As an Amazon seller, in addition to facing logistics pressure, you also need to deal with a series of unexpected things! Some are ridiculous, while others still make people feel scared!

When I woke up this morning and opened the backend, many sellers found that their advertising costs had soared! One seller said: I have never seen such a long string of numbers in my life...

The following are screenshots posted by the sellers:

This is even more exaggerated:

One, ten, hundred, thousand, ten thousand, hundred million... If the advertisement can really create this kind of momentum, then I think acquiring Amazon within a year is definitely not a dream!

Obviously, this is a display bug of Amazon. It will not affect the sellers’ actual sales and will be fixed soon. Sellers don’t need to panic!

In fact, this is not the first time that Amazon ads have had bugs. At the end of last year, Amazon's in-site ads also had bugs. The seller's 300 budget was burned through 20,000 and it didn't stop. In the end, he had to coordinate the loss through customer service...

Amazon advertising bug may not be a big deal for sellers, just a topic of conversation! But the following news is related to the lifeblood of sellers!

Today, there is news that the products sold on Amazon must be consistent with the company's business scope, otherwise the account will be blocked! In addition, many sellers received the following message:

Once this news spread, it caused great panic! You know, Amazon is a platform that focuses on links and not stores, and sellers develop products based on market trends. If this notice is true, I believe that more than 90% of sellers will have to go to the Industrial and Commercial Bureau to change their business scope!

For some sellers who bought accounts to operate, it is even more of a snowstorm. After operating the account for so long, where can they find a corporate legal person to change the scope of business?

Although this news is explosive, some sellers have doubts about its authenticity!

After the news came out, some people said it was true, some people said it was false! For this reason, a seller also asked the customer service, and the answer was as follows:

Since the customer service said there is no problem, sellers can operate with confidence for the time being. If the industrial and commercial information is really required to be consistent in the future, there will surely be a background message notification!

There is another piece of news that is giving sellers a headache! Recently, many sellers have encountered the video verification process when entering Amazon!

It is understood that Amazon is currently testing video authentication on a small scale to improve registration efficiency and combat fake registrations! It may be promoted on a large scale later!

When doing video authentication, sellers need to prepare all the information!

Generally speaking, if you use the link under the global store, the merchant manager will notify the seller in advance before the video verification; during the video verification, there will be a dedicated review team staff to conduct a video connection. The whole process is not complicated, and the seller does not need to feel pressured!

Source: FBA Information