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On the afternoon of January 11, 2024, the "【Force·Growth】 2024 Meikeduo Official Investment Promotion Conference-Xiamen Station " was successfully held in the banquet hall on the 3rd floor of Hyatt Regency Xiamen Wuyuan Bay, Fujian, hosted by LM123 and Cross-border Seller Navigation, with special invitations to Meikeduo Platform, China Airlines International Logistics, Shengde International, Blue Whale Bl, Yanzaifei, Yimai Ecological Platform, Huodou, Tencent Zhihuie, Anders Global Logistics, and Damai Data, as well as strong support from many industry ecological partners. Cross-border e-commerce , 4 thumbs up The theme of this conference is "Force·Growth". LM123 specially invited the official team of Meikeduo and industry leaders to gather on the scene to analyze their understanding of the Latin American market from multiple perspectives, including product selection, sales, policies and logistics , in order to help sellers who want to enter Latin America seize the opportunity, tap into the blue ocean, awaken the potential force in Latin America, realize the growth of the force, and build a new bridge for more Chinese overseas brands to tap into Latin America.Now, let’s review the key content and highlights of this conference! Embrace the Latin American boom and seize blue ocean business opportunities Gorver Yang, South China Regional and Business Development Manager of Meikeduo Gorver used data to illustrate that the Latin American market has four major advantages: "fast growth of the e-commerce market, huge market potential, a large consumer group, and huge room for growth." He then gave a detailed interpretation of the Meikeduo Latin American e-commerce platform, proving that its e-commerce traffic ranks first in Latin America from its history, development, and big data. He proposed that the Latin American market is an excellent opportunity for Chinese sellers to achieve leapfrog growth, and suggested that everyone seize the opportunity to make money in Latin America. The first release of Meikeduo’s 2024 new seller admission policy Jason Li, Business Development Manager of Meikeduo South China With data support, Jason introduced the current status of the four largest sites with the highest traffic on Meikeduo. He stated that Mexico is the most mature overseas warehouse distribution market, Brazil is the largest consumer market in Latin America, Chile is the fastest growing cross-border market, and Colombia is an emerging cross-border site. He also introduced the promotion calendars of the four major sites to inform sellers to seize the opportunity. Afterwards, Jason talked in detail about Meikeduo’s latest seller support plan for 2024, analyzed the recruitment portraits of regular sellers and brand sellers, and said that from registration to operation of Meikeduo’s cross-border seller support plan, the official team will escort sellers throughout the process, so that sellers can enter the market without worry. How to win in the Latin American market during the peak sales season? Libby He, Business Development Manager of Meikeduo South China Starting from the consumption trend of Latin American e-commerce, Libby introduced insights into hot-selling products, and then provided a detailed strategy for product selection in South China - Putian can target the footwear market, Nan'an can develop faucets, Quanzhou can develop large categories of clothing, Xiamen can develop around glasses and lamps... She made product selection suggestions for local sellers based on local conditions, and finally shared the hot-selling categories and Meikeduo's product selection support, answering sellers' questions from the perspective of marketing strategies. Analysis of Meikeduo’s product selection ideas and techniques Zheng Zhenzhu, Marketing Director of Blue Whale BI Zheng Zhenzhu mainly explained the product selection ideas and skills of Meikeduo. Starting from the principle of product selection, it is necessary to be familiar with market preferences. In addition, it is necessary to find the right positioning for oneself. From the perspective of product selection, sellers must consider market capacity and market competition, as well as profit analysis, product life cycle and market trends. In addition, Zheng Zhenzhu said that sellers also need to pay attention to the attributes of the product itself, and most importantly, the differentiation of the product itself. She pointed out that solving the core pain points is the highest level of differentiation, and provided sellers who want to join Meikeduo with a lot of product selection skills and work sharing. Set sail for Latin America, Meikeduo cross-border logistics solutions Chelsea Xu, South China Regional and Business Development Manager of Meikeduo Chelsea introduced two logistics channels of Mercado one by one: First, for overseas warehouse delivery, Mercado uses FULL delivery, which has four major advantages: "high-quality after-sales service of the platform", "green reputation guarantee of the store", "Mercado unified packaging", and "same-day/next-day delivery", which greatly increased the number of orders; for self-delivery direct mail, Chelesa introduced the seller's operating procedures, precautions, and tracking system. Two ways, multiple experiences, to solve the headache of logistics problems for sellers. Playing in Latin America, billion-level sales empowered by supply chain resources Project Director of Yibai Network & Yimai Ecological Platform & Latin American Overseas Warehouse Ms. Chen Meng shared the strategy of Meike's multi-platform layout from the perspective of a senior seller. She briefly analyzed the habits of Latin American consumers and started from the daily management of her own store, including: product selection review, inventory review, performance improvement, team management, etc. In addition, Chen Meng emphasized the sales goals and pricing logic of his own store, and shared the profit control and stocking strategies of the Meike multi-platform. The 20-minute speech provided a wealth of operational information to help novice sellers on site set sail in Latin America. The above is all the content of [Force Growth] 2024 Meikeduo Official Investment Promotion Conference-Xiamen Station. Once again, thank you to all the guests and seller friends who came from afar. LM123 looks forward to seeing you next time!
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