Three tips for optimizing Amazon ad titles to increase conversion rates!

Three tips for optimizing Amazon ad titles to increase conversion rates!


Most sellers consider increasing natural search traffic when optimizing product titles. For a product to appear in natural search results, the product title needs to be filled with two to three relevant keywords.


Now more and more sellers are using paid advertising, so sellers now also need to understand how to optimize product titles for paid advertising and increase paid advertising traffic. Today, we will introduce product title optimization strategies that take into account both paid and natural traffic.


Amazon product title optimization issues


Most sellers will optimize the title for natural search, but when running ads, they just use the original listing without optimizing the title specifically for PPC ads.


Why should you optimize your PPC ad titles?


The main reasons to optimize product titles for PPC ads include:
Ads leave less space for titles
Your product is listed on a related product page (it may not be the same type of product, so you need to explain that)
Since there is less space in the ad title, you need to optimize the order of keywords
The title of the advertisement should be attractive to consumers.


So how do you optimize your PPC ad titles without sacrificing search traffic?


You can stuff keywords into your product titles, but don’t overdo it.


Don’t paste all keywords into the product title. In addition to the title, bullet points and background keywords can be filled with relevant keywords. Just fill in the first two keywords with high search volume in the product title.


Here are some basics of Amazon product title optimization. The title should include the following :
·brand
Product Series
Materials or key functions
Product Type
·color
·size
Packaging/Quantity


Amazon also provides some suggestions for title optimization , such as:
Always capitalize the first letter of each word, but don’t capitalize every letter
Specify measurements such as ounces or pounds
Numbers are displayed as numbers
Do not use the ampersand (&) unless it is a brand name.
Don’t include promotional information in your title, such as best selling


To increase the click-through rate of PPC ads, in addition to the above optimization methods, you need to go a step further and find the factors that distinguish your product from your competitors, and then incorporate them into your product title.


Before you start optimizing your PPC ad titles, it’s important to note that while your listing’s product title can be up to 120 characters long, or even longer, only about 65 characters will be displayed in your sponsored product ad .


Ad title optimization plan


Here are three examples of great Amazon PPC ad titles for your products :

1. Use synonyms


   


This is a copper vase. The product title includes vase, planter, and pot, which are synonyms. They are short and arranged in an easy-to-read manner without being filled with a lot of keywords.


So if your product name has multiple synonyms, the title could take the following template:


Descriptive adjective + 2-3 synonyms + unique selling point + other adjectives


2. Use product selling points

       
The product title above starts with the descriptive adjective "coated outdoor furniture", points out the product's selling point, and then adds the product's size and color.


If your product has a unique selling point, you can choose the following template :


Product unique selling point + keywords + size + color


3. Demonstrate multiple uses

      


If a product has multiple uses , such as the folding table in the picture above, which can be used for picnics, storing wine, etc., the title can use the following template:


Brand name + keywords + multiple uses + descriptive words, brand adjectives


In addition, images are also an important factor in increasing the click-through rate of ads. Most of the ads that perform well use the following two types of images :


Products on a pure white background
Product usage scenarios


If you’re not sure which type to use, go with a pure white background, which makes it easier for consumers to see the product.


However, if some products are not placed in the scene, it will confuse consumers. For example, the flower pot in the picture below needs to show the product's usage scenario:
       

Because if there is no outdoor environment, no soil and plants, this white flowerpot will be very monotonous, which will easily affect the click rate, and some people may even mistake it for an office file box or a toy box.


If a nice product is prone to this kind of misunderstanding, it is recommended to choose pictures of product usage scenarios , but the pictures should still be simple and clear.


In summary, optimizing titles for PPC ads requires using attractive text, displaying unique selling points, and keyword arrangement. Don’t stuff keywords randomly, which will give buyers a bad experience.




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