What is Fruugo? Fruugo Review

Basic Introduction

Fruugo is the largest local e-commerce platform in the UK and supports global sales, with an annual growth rate of 141%.

In addition to the UK, Fruugo also has a good reputation and users in France, Germany, Italy, Northern Europe, and even the United States and Australia. Compared with Amazon's European site, the consumption level of buyers is relatively high, and the average order value (40 pounds) is also much higher.

Platform Overview

1. Platform users

Fruugo has 7.5 million page views per month and about one million loyal users. Although the page views cannot be compared with those of large platforms, the high brand loyalty can lead to a large purchase conversion.

2. Average order value of the platform

The average order value per customer on the platform is around 40 pounds, and there are only a few Chinese sellers on the platform. Now is the best time to enter the platform.

3. The platform’s hot-selling product categories

Electronic products, sports, fashion, beauty and health, life and gardening, etc.

Selling Country

23 countries in total.

EU: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden and the United Kingdom.

Europe (non-EU): Norway, Switzerland and Russia.

Rest of the World: Australia, Canada, New Zealand, South Africa, and the United States.

Features

Fruugo automatically localizes your products (such as currency, language, and VAT), simplifying sales

Fruugo checks all orders to determine if there is fraud and holds those responsible responsible.

Fruugo has no monthly fees and takes a 10-15% commission on each order

Fruugo is staffed with merchant support experts ready to provide local customer service and help sellers select the right products to sell overseas.

Fruugo Data

- Average year-on-year growth rate in the last 3 years is 114%

- Chinese sellers＜20

- 7.5 million unique page views per month

- 1 million loyal users

- 14 new countries added in 2019

- 85% of sales on Fruugo are cross-border

- You can use Google to promote your products in 20 countries

Platform entry conditions

1. Register for UK VAT.

2. There must be 1,000+ SKUs.

3. Shipments from overseas warehouses in Europe or the UK are given priority.

Development History

In August 2010, DTL (UK) merged with Fruugo OY (Finland) to become Fruugo.com Ltd. Dominic Allonby became CEO and Darren Naylor became CFO.

In 2012, Fruugo was launched in 23 countries around the world.

In 2014, Fruugo connected to a global content delivery network (CDN), which improved the transmission speed in remote areas. In the fourth quarter of 2014, the company achieved a year-on-year sales growth of more than 200% for the second consecutive year.

In 2015, Fruugo completed a $1.8 million private placement investment from investors including Lord Stuart Rose (former Chairman and CEO Marks and Spencer) and former CEOs and CFOs of several major national and international retail businesses.

In the fourth quarter of 2015, sales continued to grow by more than 200% for the third consecutive year and a new B2B website was launched.

References

• 1. Introduction to the history of fruugo: fruugo official website [reference date 2018-04-12T16:00:00.000Z]
• 2. The opportunity has come! The European established e-commerce platform is finally open to Chinese sellers! : Sohu [cited on 2019-06-02T16:00:00.000Z]