What is Amazon Single Sign-On SSO? Amazon Single Sign-On SSO Review

SSO Usage

SSO currently requires sellers to go to the Google Play Store and Apple App Store to download the Amazon APP.

SSO Steps

If you've already linked your accounts, single sign-on is already in effect. If not, go to the Global Selling page and select the region you want to link (North America, Europe, or Japan). For each existing account, click Link Account and provide your credentials.

SSO Role

With SSO, you can use any set of account credentials to access your associated accounts, and then use the store switcher to switch back and forth between your stores.

SSO Seller Reviews

Sellers said that this feature can speed up the management of multiple stores, but some sellers also said that such a feature may be better news for hackers because hackers only need one password to access all the seller's Amazon accounts.