What is KissMeTrics? KissMeTrics Review

Kissmetrics Data Model

The Kissmetrics data model consists of 4 core components: People, Characteristics, Events, and Attributes.

People: Those who use your website or product

Characteristics: Descriptors associated with those people

Events: Important website/product actions people take

Attributes: Descriptors associated with the event

Kissmetrics Report

Kissmetrics can run different types of reports - each providing valuable information depending on the situation:

Funnel reports: Understand conversion rates and learn how users browse your products.

Group reports: See which features people are using.

Activity Reports: Visualize the impact of events and segments.

People Search: Find people who are doing certain events.

A/B testing reports: Understand which feature variation performs better.

KissMeTrics Service Introduction

The main service provided by KISSmetrics allows website administrators to see the activity history of registered users on the website, and also to query their activity history on the website before they registered. KISSmetrics allows website administrators to see the browsing habits of registered users on their website, allowing them to identify user usage patterns and areas for improvement.

KISSmetrics may also track data prior to a user actually creating an account by creating an anonymous profile linked to a user's cookies, IP address, and other data. If a visitor later returns to the site to register, KISSmetrics will link their previously anonymous profile to their contact email address or username.

Through KISSmetrics services, website administrators can not only see how registered users currently use their website, but also how users used the website before registering an account. This data is very important for websites because website administrators can use it to analyze what practices help convert users and what practices are ineffective.

KissMeTrics basic features

Build automated campaigns to drive hot leads toward sign-ups or purchases

Load and activate new users

Tips for new features and make sure you use them

Re-engage customers before they churn

Measure actual engagement with any email program against your product

KissMeTrics Fees

KissInsights is an independent product. Even if you are a KissMetrics user, you need to pay extra to use it. The starting price is $500 per month, and there are discounts for annual purchases.