Amazon has undergone a huge change! The search page now directly displays sales!

Amazon search has undergone a major change, with new major features launched:

Display the actual sales volume of products on the search page .

According to reports, sales have not yet been displayed for all categories, and are only open to some categories, such as toys, furniture... But I think it is only a matter of time before all categories are open.

If this feature is implemented on a large scale, it will have a huge impact on all Amazon sellers, and the industry may be reshuffled.

The various changes Amazon will make in 2023 also indicate that Amazon will pay more attention to the refined operation level of merchants and strive to guide sellers to improve the level of refinement.

1. Impact on Sellers

In China, Taobao, Tmall, JD.com, and Pinduoduo can all be queried by sales volume, and I believe Amazon will certainly follow suit. So it is almost certain that the sales volume of open products will be displayed.

This openness is first and foremost to those software service providers.

This group of people will have a huge impact. Now I no longer rely on software to tell me how my sales are. Amazon gives me the data directly. Who do you believe?

Secondly, for sellers

The open and transparent sales volume means that competition will become increasingly fierce. Sellers will definitely return to the product itself, and with increasing transparency, small sellers will definitely leave the market.

2. Evaluation is about to explode

Amazon's e-commerce logic is basically based on search logic. Search results that are presented at the front are more likely to enter the consumer's field of vision. The ranking of search results is composed of many factors, although there are various factors such as price, conversion rate, product listing time, product quality, refund rate, bounce rate, etc., but the transaction is the most important indicator.

It is safe to predict that Amazon reviews will explode in 2023. Both reviews with reviews and reviews without reviews will explode simultaneously, and the importance of reviews without reviews will be greatly enhanced.

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