The off-site effect is not good? ! These reasons may also be the reason!

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3. Product proliferation

Fascia guns, Bluetooth headsets, mobile phone cases... These products, which can be found in large quantities by searching outside the site, are almost impossible to sell. Everyone can make them through any celebrity, and every group can see them.

But it can’t be too unpopular either, and the overall audience is relatively small. For example, there was a seller who made knee pads for the disabled, but they were too unpopular, and the orders were not very good. He had almost no traffic on the site and no traffic off the site.

It would be best if the product is somewhat popular, but not too popular. For example, kitchen boxes for vegetables, kitchen pots and pans, etc., are neither too common nor too unpopular. The ones that are always on sale are better.

4. Price psychological expectations

In fact, many people who do business on Amazon do not want to lose money, but if the product is sold outside the site, there is only a difference between a little loss and a lot of loss. There are very few products that can make money outside the site.

99% of products will lose some money when they sell off-site. It depends on how much you lose. Many people like to set a high price before selling off-site. For example, if a product sells for 9.99, they raise it to 19.99, and then give a 60% discount, so that they can maintain the original price and boost sales. In many cases, you will find that the effect is not good. Why? Because most American e-commerce users are computer users, and there are relatively few mobile users, so keepa is a commonly used software that can tell how much your product is worth at a glance.

Most of the people outside the site are moms, or simply put, a group of people who want to save money. They are essentially here to find cheap things. Some products are in urgent need and can be used, so even if they are not used now, you can buy them. Some products are not in urgent need, but they look good and you can buy them. However, one thing is that the price cannot be too expensive, otherwise the discount will be meaningless.

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