Fake goods and follow-up sales are dead! Just now, Amazon has launched a new "magic weapon"...

What is the most annoying thing about doing business on Amazon? Fake products and follow-up sales are definitely one of them.

Aaron Mulle is the CEO of ChomChom Roller, the best-selling pet hair remover on Amazon . It is understood that his pet hair remover has considerable sales every day and more than 6,300 reviews . However, one day, the store's sales suddenly plummeted and dropped to zero .

After Mueller's investigation, it was discovered that a fake seller had shipped its product to Amazon warehouses, claiming to be the ChomChom Rollers pet hair remover, and selling it at a much cheaper price than the genuine product. When customers clicked the 'Add to Cart' button on the ChomChom Roller product page, they actually bought a low-priced fake product.

It is understood that Mueller joined Amazon's transparency program as early as the beginning of 2018 , thinking that it would effectively prevent the problem of counterfeit follow-up sales, but unexpectedly, counterfeiters became more rampant . Now the counterfeit follow-up sellers do not sell counterfeit goods under the name of ChomChom Roller , but instead steal Mueller's patents and use other names to continue selling on Amazon.

"The more successful we are, the more counterfeiters there are," Mueller said. "It becomes very expensive and time-consuming to fight all patent infringements."

Using counterfeit products for malicious follow-selling is definitely the most difficult type of follow-selling to deal with, and it is really not easy to get rid of it.

Recently, another seller shared his bitter story of trying to catch up with others in selling their products.

I got up in the middle of the night for several days in a row to follow the sales. Not to mention the hardship, I was also misunderstood by my family as doing something bad. It was really difficult...

It is basically impossible to directly remove follow-up sales, and the only way is to work hard to curb counterfeit and knockoff products. Amazon has never given up its efforts to protect legitimate sellers from being affected by counterfeit and knockoff products. From the Exclusive Program, the Transparency Program, to the Zero Program, this time, a "magic weapon" to fight counterfeiting and follow-up sales was launched - the Utility Patent Neutral Evaluation program .

From this perspective, the plan is quite practical, but it requires a trademark or patent , so there are still limitations.

It is not uncommon for Amazon sellers to maliciously follow-sell counterfeit products in order to grab the highest traffic points. In addition to leveraging Amazon 's official services such as the Zero Plan and the New Plan , do sellers have other options ?

In fact, sellers can try to combine listings for sales, such as giving gifts, attaching product labels, or changing product packaging to prevent copycat sales.

Do you have any other practical methods to combat fake and follow-up sales? Feel free to leave a comment below to discuss.