What is PPC? PPC Review

Overview

Usually, on the Amazon platform, everyone thinks that CPC and PPC mean pay-per-click, so all CPC and PPC in the forum are talking about advertising issues.

Amazon PPC Advertising Types

There are two main types of PPC advertising on Amazon: Sponsored Products and Sponsored Brands. Sponsored Products are used to promote individual product listings, while Sponsored Brands can promote a range of products under the same brand.

Sponsored Products are displayed on Amazon search results pages and product detail pages. When placing Sponsored Products ads, sellers need to select products and choose appropriate keywords. Sellers can choose keywords by themselves or have Amazon do it for them. Sellers can control ad spending and keyword bidding, and monitor campaign performance. Amazon users can click on ads to enter specific product listings.

Sponsored Brands (formerly Headline Search Ads) are large ads that include multiple products, brand logos, and custom headlines. Clicking on an Amazon ad will take you to a brand page, brand store, or Amazon’s landing page. Sponsored Brands ads appear in the most prominent position on the search results page: at the top of the page, at the bottom of the page, or on the side of the browser window.

Prerequisites

1. Professional sales plan;

2. Have a shopping cart

effect

1. Promote new products;

2. Increase page views;

3. Increase sales opportunities for excess inventory.

Malicious click mechanism

As for the "malicious clicks" of advertisements, the search algorithm of the Amazon platform can accurately count user behaviors and purchasing habits. In order to help sellers increase product sales through reasonable payment, Amazon Advertising has made very clear instructions on the "Effective Paid Clicks" page:

Amazon evaluates the effectiveness of each ad click through its own system and makes the following judgments on each click. Generally, it will remove all advertising fees incurred by sellers due to invalid clicks within 3 days.

Development Trend

In August 2017, Amazon no longer restricted title search ads to VC or VE, and third-party sellers with brand registration can also use them;

In October 2017, Amazon removed the side ad space;

Amazon is expanding its advertising business in 2018, especially in search and video ads.

References

• 1. The role of PPC: Amazon official website [reference date 2018-03-12T16:00:00.000Z]