This Christmas shopping season, this is the most purchased item by Americans?

The 2022 Christmas shopping season is approaching, and American consumers are also welcoming the busiest gift-giving and shopping season of the year. In terms of Christmas holiday item consumption this year, NPD data shows that socks are still the most in-demand category, and most of them are used to fill Christmas gifts.

According to NPD Consumer Tracking data, socks have always been the most popular clothing item chosen as gifts during the holidays, with traditional sales almost twice that of shirts and pajamas. People will fill socks with chocolates and candy canes and give them out as Christmas gifts.

In addition to gift giving, consumers also buy socks for their own use. One-third of consumers said they need to replenish their socks this winter. After jeans, socks are the second most popular clothing item that consumers plan to replace.

Socks are a high-replacement item, in fact, 64% of U.S. adults tend to wear socks when they’re at home, and in the fourth quarter of last year, one-third of consumers’ socks for their own use were impulse purchases.

While only 22% of people wear socks alone, a third pair them with other footwear such as slippers (16%), shoes (13%) or flip flops (8%), according to the NPD Omnibus survey.

Casual socks are the most popular style, with sales up 5% year to date compared to 2021. These are everyday basic socks that prioritize comfort over style or performance, perfect for lounging around the house for the 64% of consumers who wear socks.

Editor✎ Ashley/

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