[The most complete QA strategy] How to optimize Amazon Q&A

We all know that if you want to quickly promote a product on the Amazon platform, you must prepare reviews and Q&A before putting the product on the shelves, because most sellers will check other consumers' reviews before placing an order.

However, posting reviews now has high risks and is easily deleted. If the product conversion rate is low, reviews have not increased for a long time, and the listing is not active, it will lead to lower and lower traffic and sales. Adding a moderate amount of Q&A can not only improve the listing conversion rate, but also increase the listing 's activity.

Q&A , or questions & answers, is a part of the interaction between buyers . Like comments, it will directly affect the critical point of customers placing orders, which is what we often call conversion. At the same time, Q&A is also an important factor affecting the weight of the listing. Through the question-and-answer method, it undoubtedly indirectly increases the activity of the listing. Naturally, Amazon will think that your listing is of great interest to everyone, thereby increasing your exposure and providing more traffic support.

Customer Questions & Answers allows buyers who are shopping at the front desk to ask any questions related to the product. Amazon will then notify the seller of the product or some buyers who have already bought the product to answer the question. When Amazon gets the answer, it will email the person who asked the question and display the question and answer at the front desk for future shoppers to refer to, allowing buyers to make more suitable decisions and improve their shopping experience. Generally, if there are more than three Q&As , Amazon will automatically place them below the product listing title. If the number of Q&As is less than 3 , they will not be displayed. From the perspective of the position of Q&A on the product details page of the Amazon Listing and its impact on conversion, many sellers also feel that there is a lot to be done here, but there are also many tricks to Q&A.

Today we will talk about the tricks of Q&A.

If you want to quickly promote a product on the Amazon platform, you must prepare reviews and Q&A before the product is put on the shelves, because most sellers will check other consumers' reviews before placing an order. However, reviews are risky now and are easily deleted. If the product conversion rate is low, reviews have not increased for a long time, and the listing is not active, it will lead to lower and lower traffic and sales. Adding a moderate amount of Q&A can not only improve the listing conversion rate, but also increase the listing 's activity.

Amazon is not like domestic e-commerce platforms. Sellers and buyers cannot communicate online instantly, and email efficiency is relatively low. The purpose of Q&A is to quickly solve customer problems and enhance their trust in the product. Therefore , QA must ensure both quantity and quality, and combine your product selling points with buyer needs.

Q&A is an important factor affecting Listing weight, not just the title, search terms and reviews . Q&A occupies a very important position in the product details page of Amazon Listing . It is an important reference information for buyers and has a great impact on the conversion rate of the product.

First of all, there are specific conditions for people who ask questions and people who answer questions. Q&A cannot be self-asked and self-answered. Seller accounts can only reply to questions sent by buyers, but cannot initiate questions. Unless you apply for a buyer account to ask questions yourself, please be sure to pay attention to IP association, otherwise it will cause the system to delete, which is not worth the loss. In addition, all buyer accounts that shop or browse on the Amazon front desk need to purchase more than 50 US dollars to leave reviews and reply to Q&A , etc. As a seller, if you receive an answer email from Amazon, you can directly click Respond to question in the email, so that the answer displayed on the front desk will prompt that it has been answered by the seller.

But if buyer A has not asked you any questions, and you have not received any email from Amazon asking for an answer, and you want to reply to A 's message from the background, you can try to reply through another buyer B 's QA email. Your reply will be displayed at the front-end QA, so that buyer A who asked the question at the beginning can also see it. This buyer B is very interesting. You can find foreign friends or some third-party resources. Just ask them to send the questions you have prepared and you can answer them.

1 : Product exchange area:

The main function of the Q&A section is to provide a place for sellers and buyers , and buyers and buyers to exchange and discuss questions about product features, functions, quality, usage methods, etc., mainly in the form of questions and answers. The demand intensity of each buyer is different, so each buyer has different feelings about various aspects of the product. In the Q&A section, both sellers and buyers can answer, and buyers can answer as long as they meet the regulations of Amazon buyers, regardless of whether they have purchased the product. Of course, if the buyer who has purchased the product answers, the weight of the listing will definitely be higher. After observing many links, sometimes you can get a lot of product information from the Q&A section, which plays a big role in the later product upgrades and differentiation. Moreover, many real buyers are very willing to answer other buyers' questions in detail, and these opinions are often very real.

2. Improve conversion rate:

Whether it is PC or mobile, this section is in a very important position in the detail pages of Amazon listings, and it is also a section that buyers will not ignore. It plays a very important role in product conversion rate. The QA section is located between the product description A+ and review on the PC side , and between the five-point description and review on the mobile side . In fact, it is a section that will not be ignored on the mobile side. Generally , 4-5 sections can be displayed. Buyers are used to reading feedback when buying things, so they will definitely see the QA section when they pull down . Moreover, for some high-value products or functional products, buyers will never miss the QA section, because this section helps them to better understand the product. If this section is done well and perfectly answers the customer's doubts, it is very important to improve the conversion rate. Moreover, people have a psychological reaction, that is, they tend to believe the words of the allies. Whether you are a seller or a seller, your words are not true in my heart, but I believe what the allies say. Therefore, this section cannot be ignored.

3 : Increase traffic entry:

In the listing, in addition to search team , title, five points, review , and description, which can be embedded as traffic entrances, QA is also a good traffic entrance for embedding words. In addition, when the seller replies to this traffic entrance, more long-tail words can be inserted. Buyers can also insert various high-frequency keywords when asking questions and answering them. It is a large traffic entrance and supplementary entrance. Of course, many people say that the weight of QA is not high, so the traffic entrance will not be particularly large. To be honest, who really understands the algorithm of the system? Existence is reasonable. All the keywords in it can be captured and included by the Amazon search engine, so we have an additional area for embedding words. In fact, the filling and embedding of words can be played bigger, and I am going big this time.

4 : Safe and cheap method:

At present, I have not heard of the system doing QA , and I have not heard of links being killed because of QA. Of course, it is not 100% safe, but compared to manipulating comments, this is a relatively safe section. And the cost of doing QA is much lower than doing reviews . When you really don’t know how to optimize your links, you can actually activate your links by activating the QA section, and it can also let the system recognize your activity.

Like reviews , sellers can manipulate the rise and fall of all Q&As by giving likes . The more good votes they get , the more the corresponding Q&A ranking will rise.

Q&A is the best section to keep your listing active. It is worth noting that Amazon has not yet conducted strict inspections on this section.

1. Increase the number of Q&As, improve activity, and promote conversion:

For new products, it is important to increase the number of reviews and Customer Questions & Answers. The more Q&As there are and the higher the activity, the more beneficial it is to the conversion of the listing.

(Note: At the beginning, you only need to prepare 4-8 QA . Don’t ask for more, otherwise it will easily arouse Amazon’s suspicion.)

2. Ask buyers questions and answer them:

Try to find buyers who have placed fake orders to ask questions and ask the buyers to answer them. The seller’s own answers lack credibility.

3. Ask and answer your own questions:

Sellers can try to register a buyer's account to ask and answer questions themselves, but they must pay special attention to the IP address.

4. Make sure both questions and answers contain the main keywords of the product:

Keywords in the questions and answers in the Q&A may be automatically captured and included by Amazon. Sellers can analyze and summarize all Q&A by searching keywords, sort out the questions that customers want to know most and their needs. Then optimize the listing and even the product based on these questions to improve the conversion rate.

5. Pin the post to increase popularity:

Select one or two important Q & A posts, and then pin them to the top (the purpose of pinning is to allow customers to see the posts with the highest buyer votes at the first glance), increase the popularity of the posts, and improve the page conversion rate.

1. First of all, you need to be familiar with the product's performance, selling points and defects. It is best to start with your own product and actually use it. You should also collect Q&A and Reviews from peers to organize and capture keywords and advantages and disadvantages.

2. Layout:

a. Grab the main keywords based on the sorted keyword traffic. Consider whether it is a standard product or a non-standard product, and select core keywords or long-tail words accordingly;

b. Ask questions with embedded words: Ask questions as a buyer regarding product applicability and scenarios, refer to the Q&A compiled previously , and pay attention to embedding keywords; ask questions regarding product usage issues, pay attention to embedding words; ask questions regarding product defects, pay attention to embedding words;

c. Reply with embedded words: Reply to the buyer's questions in a concise and localized way, 1-2 words are enough; reply as a seller, embed 3-4 different words. For functional products, pay special attention to guiding buyers on the correct usage as detailed as possible (based on the main complaints of buyers in the collected Q&A and Reviews ); provide targeted answers to product defects, while highlighting the product performance, and show your attitude of doing your best to help buyers solve problems.

The main issues in the QA section are probably questions and exchanges about product features, functions, quality, usage or packaging. Therefore, the focus of the QA section is to write about the various pain points of the product and create corresponding Q&As based on the pain points . The purpose is to dispel all doubts of customers about products and services and strengthen their confidence in purchasing.

1. Customer needs and pain points

Q&A is to get back to the issues that buyers are most concerned about. Sellers can investigate all the Q&A of competitors , and then analyze and summarize them to sort out the issues that customers most want to know and their needs.

For example, the main function of electronic products is waterproof and moisture-proof, which can be reflected in the Q&A. Then, the listing and even the product can be optimized based on these issues, which can improve conversion to a certain extent.

2. Keywords

Because all the words in the Q&A will be automatically captured and included by Amazon, in addition to adding product keywords in the title, selling points and description, it is also best to fill in the core keywords in the Q&A to increase the relevance between the product and the keywords so that consumers can see the product immediately when searching.

Because the more keywords a Q&A contains, the higher the matching accuracy. Another illegal operation method is to add other popular brand keywords in the Q&A, which will bring more traffic to the product, but will be reported for infringement. Operation is to study the listing optimization methods according to Amazon's rules and make every small link the best, so that there is no need to worry about the product having no sales.

3. Common problems encountered in collecting customer emails

If there are issues with the product's functionality, please write them as carefully as possible ; if there are issues mentioned in negative reviews, please write them as carefully as possible.

4. Collect high-frequency problems in similar competing products

Try to write all the questions carefully and explain how to proceed step by step.

List the most important pain points and defects in the QA . The seller should try to give a professional reply and express that they are working hard on R&D and improvement.

5. Question Arrangement and Responses

When asking questions, first sort the pain points, then arrange at least two questions for the most important one, and put this question first or second to completely resolve the customer's concerns. When responding, you should also respond positively.

Another important point is that for product defects that cannot be changed, QA must be arranged , which will reduce future complaints.

6. Sorting arrangement

Do a good job of UPvotes , open the link and click Like or NO to control the rise and fall of all Q&As. If you get more positive votes , the corresponding Q&A will be promoted to the first page.

If no one answers the questions in the QA section, they will not be displayed on the front page, so sellers must pay attention to QA emails and answer them before they will be displayed on the front page.

1. Tips to increase traffic through QA: When asking and answering questions in QA , you can insert the brand names of big brand sellers from the buyer's perspective.

For example: Has anyone bought it?

Is it Anker 's xx? How does this company's xx compare with theirs? Or when the buyer is answering, you can answer an important pain point by saying that a certain attribute of this company's products is better than that of a certain big brand, or is similar.

2. Don’t pile up keywords. You can insert keywords appropriately, but don’t pile them up deliberately.

3. There must be at least one answer from the seller and one from the buyer. The seller's answer is more professional and gives customers more clarity.

4. For those who are engaged in vertical product expansion in the same category, there are new products developed to solve the pain points of the problems. When answering, the seller can mention to the customer that new products that will solve the problems will be launched soon and hope that more attention will be paid. Of course, the answer should be more vague.

5. Don't do a large amount of QA , and control the quantity and progress. Use real people to do QA , and be careful of service providers who use machines to do QA.

In fact, you can do it yourself without looking for a service provider.

3 to 4 QAs can increase the weight of the main keywords and expand other long-tail scenario words.

6. If a negative answer appears, you need to quickly add an answer or push other questions to the front to avoid the negative impact of this question.

7. Do not post advertising content.

8. Answer questions about defects honestly, but say that we are working hard to improve and new products will be available soon.

9. QA optimization is best done in the early stage of a new product’s launch, and should be arranged immediately after it is launched, which can assist in promotional activities.

Finally, I need to point out that there is no limit on the number of Amazon QAs. However, if we operate it ourselves, there are few reviews but many QAs . This is very abnormal. Amazon's engine monitoring will also find that you are manipulating QAs , and the consequences are unimaginable. Nowadays, Amazon is constantly cracking down on sellers. It is recommended that you must have a plan in this area and not operate blindly to avoid uncontrollable situations.