Nine minefields of Amazon operations

When optimizing your product, you must consider the feedback from background data.

“Pay attention to the important and the unimportant”, and then make small adjustments step by step. Never optimize with an “I think” attitude. If you suddenly have an idea and adjust the listing at will, that is not called optimization, that is just messing around.

01

It is best to think of the title before putting it on the shelf. Do not change the title frequently, do not pile up keywords, and the grammatical logic must be correct. On other search platforms, a certain amount of repeated keywords and phrases are conducive to improving rankings, but on the Amazon platform, you do not need to pile up too many keywords on the listing. A mistake that many novice Amazon sellers often make when they first create listings is that the product title is composed of various keywords. A title without logic will confuse consumers about what you are selling. The product title must be coherent and easy to read.

02

When optimizing the details page, do not replace the entire page completely; instead, replace only part of it, not more than one-third.

03

Each time you optimize a detail page, it is best to combine market demand trends and keyword data evaluation from CPC analysis to replace "attribute words" slightly.

04

Optimize the main product image. If you cannot guarantee that the click-through rate of the "replacement image" is higher than that of the "replaced image", then it is best not to put it first, and never change all five images. If there are variants, you can do AB testing on the variants with poor sales first. If the test is effective, then change the image of the best-selling product.

05

Do not change the promotional price of the product frequently. First refer to the percentage of the market price range, then evaluate the stability of the upward and downward movements of existing orders, and optimize it in small increments over a period of 3-5 days. If it is higher or lower than 30%, the weight will be lost quickly.

06

Do not modify the order price multiple times a day and exceed 30-40%; rather use coupons or buy-one-get-one discounts to give away items, which is disguised human intervention; for lower-priced products, be sure to go to the front desk after changing the price to see if the price is too low and whether it has been added to the "ADD ON ITEMS" label by Amazon. If so, adjust the price.

07

Do not change the category or list the determined attribute words at will

08

When putting products on the shelves, you must have a complete set of operational ideas, and then implement these ideas to every dimension of the product details page. This will reduce the chances of later optimization by more than half; things like the order of keywords in the title, the original price (consider future promotional space), categories and attributes, main pictures (mainly targeting groups in the new product stage), etc., must be considered completely when putting products on the shelves.

09

When a product is launched, Amazon's A9 algorithm will start to collect basic information about the product and the weight value to be accumulated, from which it will determine whether the product is a high-quality product and include it in the assessment in the competition of the same level. Therefore, the platform will frequently review "whether the product is replaced" and "recalculate the weight of the optimized dimension" for many times when optimizing various dimensions of the product.