New policy! The increase in variant weight does not mean you can do whatever you want!

Recently, Amazon has been secretly doing something. I believe many sellers have noticed that Amazon has begun to change the category ranking rules!

Previously, each variant of Amazon had a BSR ranking. But now, each variant has a ranking, and the rankings of the variants are the same!

For example, when searching for a variant listing on Amazon and clicking on each sub-category, you will find that they are all ranked first in a certain small category.

To summarize, now variants are only displayed under one BSR, and keyword ranking is based on the parent ASIN, and is no longer different from the child ASIN.

The change in ranking rules is an opportunity for some sellers. For example, several variants of a previously popular product that sell well will be ranked separately and will occupy several category rankings. Especially those popular products whose sub-products occupy the keyword homepage, which is equivalent to directly dominating the screen. After the reform, no matter how well each sub-product sells, it can only occupy one ranking, which also means that the sellers behind have the opportunity to fill the position .

Theoretically speaking, if the overall ranking of the parent body improves under the new policy, then the ranking of the child body with a lower ranking under the parent body will be the same as the parent body, which is completely beneficial to the improvement of the child body's ranking!

However, some sellers have questioned this, believing that sales have actually decreased after the variant rankings were merged. It is very likely that when there are too many variants, the secondary variants will take away some of the sales and transaction rates of the main variants with good main keyword rankings. Because BSR ranking is only one aspect, sellers still need to look at traffic and conversions to place orders , so sellers must grasp this balance.

Sellers have also proposed various ideas about the algorithm of variant ranking rules. Some sellers believe that it is the accumulation of weights of each sub-body, and some sellers propose that the ranking of the parent body is determined by the ranking of the best sub-body. However, Amazon's algorithm has always been its core, and it should not be so simple and crude. Therefore, it is likely that the weight of each sub-body is combined, and then the ranking position is finally obtained according to the algorithm rules.

Well, there may be many sellers who think that the rules have changed, so can they start to make trouble?

Now the ranking of all sub-subjects under the parent is shared. When the sub-subjects receive orders, the ranking of the entire parent will rise. Some sellers have posted that as long as there are enough variants and the off-site effects are good enough, the Bestseller is only one step away~

The editor hereby reminds everyone to stay calm and never merge randomly for the sake of ranking! After all, Amazon recently cracked down on illegal variants on a large scale, and recently allowed variants to share rankings. Think about it carefully~

Is he planning to run directly into the muzzle of the gun?

The editor feels that what this netizen said is very pertinent: only those who set the rules have the right to speak.

Of course, if the variant itself is compliant, then the seller can try to improve the ranking through off-site promotion. However , for different products and categories, some variants not only did not increase sales under the new regulations, but instead lowered the overall ranking and sales, affecting the sub-sellers that sold well. This requires sellers to weigh the pros and cons of merging and splitting according to product and market conditions. But be careful not to touch the red line. Recently, Amazon has strictly investigated illegal variants and comments!