The market value will reach 67 billion US dollars! This track is still hot in the post-epidemic era!

It is learned that according to a report by newhope.com, the market size of dietary supplements in the United States will reach 67 billion to 74 billion US dollars by 2025. In the post-epidemic era, the dietary supplement market in the United States is still profitable.

Here are five key trends driving growth in the U.S. dietary supplement market:

Children's vitamins

During the outbreak, vitamin sales skyrocketed. Although demand for vitamins has declined in the post-epidemic era, demand for children's vitamins remains strong. In 2021, sales of children's vitamins soared 18.5% to $658 million.

Functional supplements

The fast-paced life makes Americans face health problems such as stress, depression, fatigue and insomnia, which leads to an increase in the demand for functional supplements.

Data shows that in 2021, sales of mood and mental health supplements increased by 11.5% to $1.3 billion; sales of sleep supplements increased by 17.5% and are expected to reach $1.6 billion by 2025; sales of brain health supplements increased by 5.7% to $1.1 billion; and sales of gut health supplements increased by nearly 9% to more than $1.1 billion.

Sports Nutrition Supplements

As people return to the gym, demand for sports nutrition supplements has also risen. In 2021, sales of sports nutrition supplements increased by 9.2% to $8.2 billion. For weight management supplements, such as meal replacement powders and pills, sales soared by 9.9% to $6.6 billion.

Supplements that are not in pill form

Research shows that since 2019, more people have purchased supplements in non-pill forms, such as gummies, powders, liquids, rather than pills. According to forecasts, this new consumer trend will continue to gain popularity in the next few years.

The rise of e-commerce sales channels

According to forecasts, e-commerce sales of supplements will nearly triple between 2019 and 2024. By 2025, e-commerce will be the largest sales channel for the supplement industry. It is worth noting that the pandemic has accelerated the development of this channel, and it is expected that the e-commerce sales channel will have risen before 2025.

Editor ✎ Nicole/

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