This year's Prime Day registration has started! Maybe it will start in August?

Recently, a piece of news has been circulating online: the time schedule for Prime Day has been announced! The earliest registration deadline for the event, Store Treasures, has already started!

The information in the picture shows that the registration for this year's Member Day Store Treasure (DOTD) event has begun, and the deadline for submission is March 19. In previous years, the submission time was generally in April or May, so this year's start time is too early.

The news that has been circulated this time also mentioned the deadline for Prime Day exclusive coupons. The gameplay of this exclusive coupon is the same as in previous years. Sellers need to set the coupons in advance to be effective during the specified period, and then Amazon will automatically match them after the specific date of Prime Day is announced.

The specified period for this year's PD coupon is a bit outrageous. I've posted it below for everyone to see.

To explain the setting logic of Primeday Coupon, if I want to choose to make the coupon effective during the Prime Day warm-up period and Prime Day (that is, the first option), I need to set a normal coupon and fill in the effective time from August 26 to August 27. If you want it to be effective only on Prime Day, you need to fill in the effective time from August 30 to August 31.

After filling in the effective date, once the specific time of Primeday is determined, Amazon will automatically adjust these coupons to take effect in the corresponding time period.

It is worth noting that this time period is very strange. Let’s analyze it in detail below.

Let’s first take a look at the submission range of Primeday Coupon last year and the year before. Last year’s submission range was from October 3rd to 4th, and the official Primeday was on the 13th and 14th.

The submission period for Primeday Coupon in 2019 is from July 1 to July 30, and the Primeday dates this year are July 15 and 16.

To sum up, although the submission window for Primeday Coupon spans a wide range, it is generally within the same month as the official start date of Primeday . If the submission window is in July, then Primeday is also in July.

Let’s go back to the situation we talked about at the beginning. According to the information circulating on the Internet, the application period for this year’s Primeday Coupon is from August 26 to August 27. According to the rules, this year’s Primeday may be postponed to August!

Last year, due to the COVID-19 pandemic, the date of Prime Day was postponed again and again until October. This year's epidemic is not as serious as last year. Is Amazon still planning to postpone it?

I searched the Internet and found that there was no official news about Prime Day, and it was mostly speculation from the media. One source mentioned that Amazon once said in a press conference earlier this year that it would try to hold Prime Day in the summer.

In other words, Amazon has great concerns about whether it can hold Primeday at a normal time (July). Considering that there is no sign of large-scale easing of the epidemic in the United States and the rollout of vaccines has encountered many difficulties, a reasonable postponement of Primeday is more in line with Amazon's plan to prepare transportation capacity to cope with the peak of orders, so postponing it to August is entirely possible.

In short, the various time nodes of Prime Day this year cannot be reversed according to our previous experience, and there is not much information circulating at present, and there is no official and accurate news. So I suggest that everyone should plan the products in advance. This year's LD registration and scheduling may be released earlier. If the product ranking is not done well at that time, the scheduling may not be very good.