You have 0 orders on Independence Day, but others easily earn 130,000+ per month!

There are only 56 days left until the July 4th Independence Day in 2022! Every year, when the American people celebrate the Independence Day holiday, Amazon sellers’ sales plummet, but this short holiday often contains huge wealth opportunities!

Today, Zhaodanmao will share with you a US Independence Day product promotion case that made 130,000 yuan a month (it is just sharing and does not constitute any product selection and promotion suggestions!)

As an Amazon seller, if you want to develop a keen business sense and always seize the traffic of various countries' festivals, you must do it by deeply understanding the festival culture and customs of the country ; of course, it is not simply by looking up information on the Internet, it is best to communicate and exchange with Americans . Zhaodanmao will first briefly introduce the history and customs of July 4th Independence Day to you:

Cultural Background: Independence Day, commonly known as 4th of July, commemorates the announcement of the Declaration of Independence by the Continental Congress on July 4, 1776. This was the day when the United States declared its independence from the British Empire. Therefore, Independence Day is also the National Day of the United States.

How the country celebrates: On July 4, the United States holds many events, the most important of which is the ringing of the Liberty Bell in Philadelphia. Various celebrations are also held in various places, most of which express patriotic sentiments ; such as fireworks , parades, festivals, barbecues, picnics , concerts, baseball games, family gatherings, etc.

How individuals celebrate: American families often celebrate Independence Day by hosting or attending a picnic or barbecue , and they often use the day off to meet with family and friends .

Independence Day essentials: Holiday decorations ( such as ribbons, balloons and clothing ) are generally the red, white and blue colors of the American flag . Parades are often held in the morning, and fireworks displays are held in parks, party venues, city squares and other places in the evening.

Pay attention to the sentences marked in orange on the advertising cat . Each sentence contains a wealth opportunity!

Finally, there is a piece of knowledge that 90% of sellers don’t know : the first week of July is usually the week when Americans travel most frequently in the year, and many people choose to take advantage of this long holiday to travel; this can also explain why most sellers’ sales plummet during this period!

Zhaodanmao studies and analyzes the off-site hot products that have recently surged in popularity every day, and organizes these hot products into a document exclusively for cat fans called "Zhaodanmao Daily Hot Product Recommendations", which records the product links and core keywords in detail , helping sellers say goodbye to dead data and homogeneous product selection, develop sellers' imagination, and create product selection miracles!

Recently, when analyzing off-site products, Zhaodanmao quickly discovered a brand new product that was recently launched. Its popularity is very high and is related to the U.S. Independence Day on July 4th. It was also launched in April-May. So Zhaodanmao conducted a simple analysis and research!

So Zhaodanmao, with a strong curiosity and spirit of exploration, wanted to figure out two core questions:

1. When should we put Independence Day products on the shelves and deploy off-site promotions to make them popular?

For question 1: Zhaodanmao then opened the Best Sellers list category of Inflatable Outdoor Holiday Yard Decorations , to which this type of product belongs;

After checking the release time intervals of the TOP 10 products related to Independence Day, it was found that the release time of the TOP 2 and TOP 3 products in sales ranking were both within the range of April 15, 2022 to May 5, 2022 .

Through this list page, the listing time data of two relatively good sellers and the launch time of the off-site promotion of this product are combined on May 7, 2022. It can be concluded that if there are sellers who plan to make a wave of money by taking advantage of the Independence Day traffic every year, it is a more reasonable time range to put the products on the shelves 2-3 months in advance and deploy off-site promotion to make them a hit!

2. What are the gross profit, monthly income, and monthly sales volume of this type of product?

Regarding question 2: In order to find out the gross profit of such products, Zhaodanmao searched the keyword "Independence Day inflatable rocket" on the 1688 website to see if it could find the same or similar products;

In this way, we can determine how much the product will cost, and then add the estimated costs of first-leg promotional advertising to further estimate the gross profit of this product?

Zhaodanmao found similar products on 1688.com. The cost of a 1.8-meter Independence Day inflatable rocket is 99 yuan , but the seller is selling a 2.1-meter Independence Day inflatable dwarf rocket, which should be more expensive. (The actual cost is subject to the seller's purchase cost)

Zhaodanmao uses 100 yuan as the product cost and adds other additional costs; Zhaodanmao inputs the product cost as 20 US dollars, and then runs JS's FBA profit calculator to find that the profit of this product is as high as 58 US dollars! (The data accuracy of JS calculator is subject to actual conditions and is for reference only)

Then Zhaodanmao estimates the monthly sales of this product through the sales of the JS plug-in to be 330 orders. The calculation formula is: Monthly income = sales volume * gross profit (330*58*6.77≈130000)

The above order quantity is only the estimated monthly sales volume in the past 30 days. If the Independence Day is approaching, I believe the sales volume of this product should be even greater, and the monthly income of the product should be much greater than 130,000.

The above is a simple analysis of the timing of product listings on the US Independence Day, the timing of off-site promotions, and the monthly income of seasonal products by Zhaodanmao. If this analysis is helpful to you, please like + share + read. Zhaodanmao has always insisted on original sharing of practical cross-border e-commerce skills!