“Manipulate” keyword placement to seize Prime Day traffic wealth

May is about to pass, and Amazon buyers and sellers are eagerly looking forward to the July Prime Day! Many Amazon sellers want to seize the huge traffic during this period in order to increase store sales and accumulate product link weight!

Today, Zhaodanmao will focus on how to improve keyword rankings to win explosive Prime Day traffic!

The most important preparation for new products before Prime Day is to quickly promote the natural search weight and improve the association weight with old products! Because the traffic on Prime Day will explode, the rise will be high. How high it is depends on the ranking of your listing in the search terms in the market segment and the size of the association weight!

1. How to quickly promote natural search weight?

As a new product that has been on the shelves for a short time, the probability of quickly promoting the natural search weight of the core traffic words of the product is relatively low. Therefore, for new products, Zhaodanmao has several ideas to help you quickly promote the natural search weight of keywords:

① Check and sort out the most relevant competitor keywords

Case 1: Seller Xiao A launched a heart-shaped necklace before Prime Day and wanted to find suitable keywords to promote it so that the new product could be quickly sold and the natural search weight of long-tail keywords could be increased. What should he do?

(Image source: Amazon)

Zhaodanmao suggests: Xiao A can open the BSR list page of the necklace category, find the most relevant heart-shaped necklace, and then use third-party tools such as Helium 10 to reverse query the keywords of all ASIN variations. Not only can you get the keyword information of the product, but you can also get detailed distribution of Amazon's Choice keyword rankings, natural rankings, and advertising rankings in competing ASINs!

(Image source: Helium 10)

Seller Xiao A uses Helium 10 to reverse-check the ASIN of the heart-shaped necklace's competitors and sets appropriate filtering parameters to quickly obtain the long-tail keywords with the highest relevance and good search volume that Xiao A wants ;

(Image source: Helium 10)

By finding the most relevant core keywords in the BSR list, seller Xiao A can know the keywords of heart-shaped necklaces very well, and choose the most appropriate long-tail words to bury in the title, five points, and Search Term of the Listing, and manually and automatically place advertisements for the words buried in the listing.

For the remaining long-tail words, Xiao A can also conduct batch manual advertising and continuously observe the advertising data performance; through precise long-tail word delivery, the exposure of new products can be quickly improved; because only by choosing appropriate long-tail words to deliver new products can the natural search weight be quickly improved, and the exposure of new products will be better.

② Start a precise long-tail keyword delivery plan to expand traffic entry

Many sellers who operate in a refined manner will look for advertising keywords from long-tail keywords.

(Image source: Screenshot of Zhaodanmao)

We know that compared with core words, a more obvious feature of long-tail keywords is that they are more accurate. The so-called accurate long-tail keyword delivery plan is to deliver keyword advertisements based on attribute words and category words. Especially when the product is still in the new product stage, Amazon sellers’ main energy and traffic are also concentrated on these long-tail words.

For example, we use the "color" and "shape" of the heart-shaped necklace sold by seller Xiao A as dimensions to launch an advertising campaign. First, seller Xiao A uses the reverse search function of Helium 10 to filter out long-tail words related to blue and heart shape, and plans to launch advertising for long-tail words.

Seller Xiao A can manage the delivery by categories, group these long-tail words, and then deliver them as follows:

AD Group 1: Heart-related words

AD Group 1: Color-related words

Because it is a long-tail precise word, the click of a single keyword is destined not to be too high. Therefore, when placing an advertisement, it is necessary to pay attention to the CTR (click-through rate). It is recommended to select Top of Search and increase Bid.

Finally, Zhaodanmao believes that if sellers use long-tail keywords, they must pay attention to the relevance of the words to the products to avoid inaccurate traffic and affect the conversion rate of advertising.

Because the placement of long-tail keywords is like fishing, the mesh becomes smaller and both large and small fish are caught; and there are relatively more long-tail words, the overall PPC is lower, and the conversion rate will not be too high. Sellers can be aware of this in advance.

The above are two ideas and methods to quickly promote the natural search weight of new products; you can use professional tools to assist in optimization and create Prime Day hot-selling new products!