A global strike storm broke out during Black Friday? Amazon sellers' peak season may be affected!

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As time goes into November, "Black Friday Cyber ​​Monday", known as the foreign version of "Double Eleven", is gradually approaching.

According to Webloyalty’s 2022 Black Friday Report, online spending is forecast to increase by 25% on Black Friday and 14% on Cyber ​​Monday, with online orders expected to grow by 23% on Black Friday and 12% on Cyber ​​Monday.

For Amazon sellers, "Black Friday Cyber ​​Monday" is not only a festival of explosive sales driven by consumers' shopping spree, but also a booster for enhancing brand influence. Therefore, this year's cross-border sellers are also making intensive preparations and looking for opportunities for explosive sales during the peak season.

Recently, Amazon also officially announced the dates for the Black Friday online promotion in 18 sites in 2022.

It is learned that according to the information released by Amazon Global Store, Amazon's Black Friday online promotion will be launched first in Europe on November 18 (local time in Europe) , and will then be launched in global sites such as Australia, the Middle East, and the United States .

▲ The picture comes from Amazon Global Store

It is worth noting that starting from September 2022, products reported for Prime exclusive discount prices must also comply with the following two new regulations:

Recently, a seller reported a discount error because the price of the product he submitted violated Article 2 of the new regulations.

In this regard, Amazon reminds: If the seller has filled in the reference price for the product, but the Prime exclusive discount submission status in the background is displayed as "prohibited from display" or "no reference price", it means that the reference price set by the seller for the product has not been verified by the Amazon system. It is recommended that the seller set a coupon for the product.

Currently, the submission window for Black Friday Cyber ​​Monday coupons and Prime exclusive discounts is still open. Sellers are reminded that since coupons take at least 6 hours to take effect and Prime exclusive discounts take several hours to take effect after submission, sellers should submit as early as possible to avoid wasting time and missing out on the big sale.

In addition, as the FBA warehousing deadlines for various sites are approaching, sellers should also pay close attention to logistics information to avoid missing the warehousing time point , which will result in the number of ASINs participating in the promotion not meeting the minimum requirements of the promotion and causing it to be cancelled.

According to JLL's "2022 Retail Holiday Survey", more American consumers plan to shop online than in-store on Black Friday this year, and Amazon is still the preferred retailer for American consumers this holiday season, with 64.3% of consumers choosing to shop on Amazon.

It can be predicted that Amazon will also be expected to achieve relatively impressive sales results on Black Friday this year.

However, it is worth noting that while sellers are preparing in full swing on the eve of Black Friday, a new storm is brewing in cross-border logistics, which is already facing many problems.

It is learned that according to foreign media reports, recently, "Make Amazon Pay", an alliance of workers and labor organizations, is calling on Amazon employees in 30 countries including India, Italy, Germany, France, the Netherlands and the United States to strike on "Black Friday" (November 25).

Through this event, the alliance hopes to call on Amazon to improve working conditions for workers, pay more wages and taxes, and reduce carbon emissions and commit to environmental sustainability.

▲ The picture comes from foreign media

It is reported that as of now, some Amazon employees in Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Cambodia, Canada, Czech Republic, France, Germany, Hungary, India, Japan, Luxembourg, Netherlands, Palestine, Poland, Slovakia, South Africa, Turkey, the United Kingdom and the United States have been confirmed to be preparing to organize strike actions.

It is understood that this is not the first time that Make Amazon Pay has organized a global strike day of action on Black Friday.

As early as last year's "Black Friday" shopping season, Amazon employees jointly launched a global strike called "Make Amazon Pay". The demands they expressed were almost the same as the expectations of this year's strike - that is, "turning Black Friday into 'Amazon Payday'."

Although Amazon tried its best to state in its response statement: "Amazon is making efforts and changes in various areas proposed by the alliance. For example, Amazon is committed to achieving net zero carbon by 2040; providing employees with competitive wages and good benefits, and ensuring their safety and health in the operating network." But it still failed to successfully prevent some of the strike actions initiated by the alliance.

On the eve of last year's Black Friday, Amazon faced pressure from protest organizations in many countries around the world, which affected the delivery time of its logistics, and also had a lot of impact on Amazon sellers:

For this reason, many sellers have complained: This is not about turning Black Friday into "Amazon's payday", but clearly about turning Black Friday into "sellers' suffering day" .

However, as of now, it is still unclear whether the strike initiated by the alliance will actually go ahead. There are still more than 20 days left until Black Friday, and there may be a chance that the strike crisis will turn around .

At present, the most important thing for all cross-border sellers is to successfully warehouse the goods before the Black Friday cut-off date, always pay attention to the transportation track of the goods, and make risk assessments and preventive measures.

In addition, given that large-scale 0-yuan purchase blunders are prone to occur during major sales, sellers should be reminded to leave sufficient profit margins when setting promotional prices and to pay attention to the calculation of promotional discounts to avoid “doing charity” on Amazon by stacking discounts.

How are the Black Friday preparations going for all the cross-border sellers recently ? What do you think of this possible strike storm? Welcome to discuss in the comments section~