Amazon updates 8 backend features!!

Recently, Amazon seems to have entered a "non-stop" updating mode, with updates to the front page, backend interface, and various policies coming one after another, and you may not have noticed these new changes.

Especially in recent times, Amazon has updated as many as 8 functions at once, and the core of these functions is to help sellers save time and improve operational efficiency.

Amazon announced that Prime member-exclusive discounts will be migrated to the price discount tool, which means that there will be no member-exclusive discount feature in the background starting from January 2025 .

The new price discount page is as follows:

It is worth noting that sellers must have a Feedback rating of at least 3.5 points to use this price discount tool. If the requirements are not met, it will be prohibited from being displayed.

Amazon's ASIN targeting ads have a unique dual targeting feature, which can not only accurately target a specific ASIN, but also include customer groups that meet the characteristics of that ASIN into the targeting range.

Now, a coupon display area has been added below the ASIN positioning ad price. This move is very helpful in significantly increasing the click volume and conversion rate of ads.

Under brand advertising, if the goal is to " increase page visits ", that is, if you want to direct traffic to a specified landing page or product details page, you can use the "cost control" function .

Sellers can set a daily budget and a desired cost per click , such as no more than $1 per click , and Amazon's system will automatically optimize the bid for each impression based on these settings.

Note: This "cost control" is only applicable to the goal of "increasing page visits" and does not currently support the goal of "increasing brand display share".

This function can not only effectively save time and labor costs, but also maximize advertising effects, expand the scale of delivery, and help the advertising business take off.

For sellers who have just started to enable the "cost control" function, especially in the first few days after the ad goes online, it is recommended to pay close attention to the ad, accurately monitor the ad data performance, and flexibly adjust the strategy based on the data to ensure that the ad is delivered smoothly and reap the best benefits.

In brand advertising, a new "Product Set" ad format is added under the "Increase Brand Display Share" goal . If you select "New Landing Page", a new brand landing page will be created to help get more display opportunities at the top of search results.

Note: After selecting "Increase brand exposure share", if you select the Brand Flagship Store focus format and video format, only the Brand Flagship Store is supported as the landing page .

In the “Product Set” format, click “New Landing Page” and select at least three products to direct traffic to a new brand landing page instead of a brand flagship store.

Two types of themes: keywords related to landing pages and keywords related to brands

Ad formats:

• Product collection formats can be placed in brand flagship stores or new landing pages (NEW)

• Brand flagship store focus and video formats are only supported on brand flagship stores.

The new page provides impactful visual displays and clear product combination information, helping consumers quickly understand the core highlights and advantages of the products and encouraging them to make purchasing decisions.

As shown in the figure, for popular search terms, in addition to the previous quarterly, monthly and weekly reports, a daily range report has been added . Recently, you can view yesterday 's data, or you can query the data of a specific day in the past .

Note: The ABA function is only available to brand sellers . If you do not have a registered brand, you can use third-party software instead.

This function is currently mainly used to collect product keywords, keyword analysis, and optimize listings. It can also be used to reverse check competitor ASINs. Just enter the ASIN and determine the top 3 keywords for product and competitor clicks/conversions. You can enter multiple ASINs at the same time for retrieval.

Amazon announced that starting from January 6, 2025, Amazon will only track posts that have more than 1,000 clicks in the past 12 months or were published in the past 3 months .

This means that posts with less than 1,000 views will no longer display data indicators. If sellers want to query the data of this old material, they need to export it in advance and save it.

Some time ago, the business report of the seller center added the ASIN search function, which allows users to directly enter the ASIN in the system to quickly obtain key performance indicators such as the product’s visits, views, and purchases.

1. Added a time range shortcut option so sellers no longer have to manually select a specific time range!

2. Added filter buttons for B2B and non-B2B orders:

New function operation steps:

1. Go to your sales dashboard in Seller Central.

2. Click Reports and select Business Reports.

3. Select the "By ASIN" report type in the left navigation bar.

4. Use the ASIN search toolbar at the top of the page to enter the ASIN you want to query and quickly view the analysis results.

In fact, this section was launched in June, but Amazon seems to define the data here as "indicators."

You can select the All folder to view all contacts, select Response Required to view contacts that require a response, or select Resolved to view contacts whose issues have been resolved.

It should be noted that “solved” means that Amazon will only determine that the case is solved after the buyer’s problem has been resolved.

Amazon now seems to define this data as an "indicator". Whether it will be incorporated into the reference factors of ranking weight in the future remains to be confirmed.