Amazon's "accurate information" violation, is your account still safe?

As Amazon's Black Friday shopping festival approaches, sellers are busy preparing promotional activities in order to achieve good results during this annual sales peak.

However, while actively preparing for the battle, we must also be vigilant about compliance risks. Recently, many sellers have received warnings from Amazon about " accurate information " violations , which has sounded the alarm for us.

Amazon merchant receives violation warning: "We have detected that you have violated the Amazon Seller Code of Conduct policy. If this issue occurs again, we may deactivate your Amazon seller account. Why am I receiving this email ? We are taking this action because we have detected that you or someone acting on your behalf has requested to change an ASIN to a different ASIN that does not match the product corresponding to the current ASIN ... . "

The seller will receive the following warning notice:

After the seller receives the performance notification, the corresponding violation record will also be generated in the account status:

That is, violations of the Seller Code of Conduct (accurate information) generally have a medium or high impact on account health .

A corresponding violation record will be generated in the seller’s account status :

Sellers need to submit an appeal to resolve this violation and eliminate the performance.

The impact of this warning on the account :

Amazon will issue a warning notice to sellers who violate the rules for the first time . At this time, the seller needs to submit an action plan in accordance with Amazon's requirements to clearly correct the violations and prevent them from happening again in the future. If the seller can successfully eliminate the violation warning, the account will not be further affected.

However, if the seller continues to violate the rules multiple times after the warning is removed (such as continuing to refurbish links or modify product information), Amazon may suspend the seller's account or even directly close the account . Therefore, sellers should attach great importance to compliance operations and avoid crossing the red line.

During the appeal process, sellers should maintain active communication with Amazon and submit relevant materials in a timely manner in accordance with Amazon's requirements. At the same time, sellers should also strengthen internal management to ensure the accuracy and compliance of product information to avoid similar violations in the future.